Half of Marketers Are Happy: Here’s How to Join the Happy Half
Happy marketers are healthy marketers. Here’s a list of ideas to bring joy to your career.
Happy marketers are healthy marketers. Here’s a list of ideas to bring joy to your career.
There have been a number of studies pointing to the suspicious results of automated social media sentiment analysis. Here’s a simple idea that really works.
Nike rocked the world with a controversial and divisive marketing campaign. But research shows that may be doing exactly the right thing.
Many critics are howling about problems with influencer marketing. It’s the right time to ask this question: Will influencer marketing last?
The author argues that the accounting department can’t be in charge of customer experiences. Satisfaction may come from engineering “peak moments.”
While corporate storytelling is all the rage, let’s consider three trends that point to the dawn of a humbling new era in consumer marketing.
New research shows that content effectiveness declines as volume increases. Is content marketing sustainable under these conditions?
Social media usage continues to increase at Fortune 500 companies. Find out which platforms are catching on and which one is in a freefall.
Using new data from political research, there is an imperative for micro-segmentation and marketing fundamentals — a call for the end to lazy marketing.
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