The Compelling Business Case for Belonging
There is a belonging crisis in our world. Is there a role for business as a solution? Is there a business case for belonging?
Posts Tagged ‘research’
Mind-bending social media trends
Marketing Companion hosts Mark Schaefer and Tom Webster discuss some mind-bending social media trends on the latest podcast episode.
Half of Marketers Are Happy: Here’s How to Join the Happy Half
Happy marketers are healthy marketers. Here’s a list of ideas to bring joy to your career.
Why you can’t believe social media sentiment analysis (“It’s crap”)
There have been a number of studies pointing to the suspicious results of automated social media sentiment analysis. Here’s a simple idea that really works.
Why did Nike do what they did?
Nike rocked the world with a controversial and divisive marketing campaign. But research shows that may be doing exactly the right thing.
Will influencer marketing last?
Many critics are howling about problems with influencer marketing. It’s the right time to ask this question: Will influencer marketing last?
How $1.50 can make or break your most important customer experiences
The author argues that the accounting department can’t be in charge of customer experiences. Satisfaction may come from engineering “peak moments.”
Three reasons why your corporate storytelling just won’t work any more
While corporate storytelling is all the rage, let’s consider three trends that point to the dawn of a humbling new era in consumer marketing.
New Research Answers: Is Content Marketing Sustainable?
New research shows that content effectiveness declines as volume increases. Is content marketing sustainable under these conditions?
Hire Mark to Speak
Mark Schaefer is the top-rated marketing and business keynote speaker at conferences all over the world.
Let's plot a strategy together
Want to solve big marketing problems for a little bit of money? Sign up for an hour of Mark’s time and put your business on the fast-track.