All Blog Posts - Schaefer Marketing Solutions: We Help Businesses {grow}

Coming clean on Facebook reach

Unpacking data collected over the last year in search of the truth about Facebook reach

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The Glorious Unfolding: Taking a lesson from our younger selves

An unexpected vist from the past made me realize all was not as it seemed in my life.

3 Steps to Building a Better B2B Target Account List

By Eric Wittlake, {grow} Contributing Columnist Back when direct mail was a staple of B2B marketing, everyone involved knew your list could make or break your marketing. Yes, your offer, […]

Test Your Digital IQ with Mark Schaefer’s Social Media Quiz

Are you a guru or a newbie? Test your digital IQ with Mark Schaefer’s Social Media Quiz!

ALS Ice Bucket Challenge: Who really benefits?

Is the ice bucket meme simply something “slacktivism” that makes us feel good as individuals or does this really make a difference? Watch the video to find out.

Should you make the leap into sponsored content?

The advertising money is flowing into sponsored content. Is it time for to take money for sponsored posts?

Social Media and the Stock Market: A Lesson in Global Manipulation

By Kate Prince, {grow} Community Member A hacker starts an online rumor about a place crash. The “news” goes viral and the airline’s stock plummets. The hacker makes a fortune […]

The power and perils of the pivot

Faced with a failing business model the author is experiencing the growing pains of a business pivot.

The Time for Twitter is NOW

With new marketing, research and advertising options, Twitter has momentum. This might best time for Twitter for your business.

A guide to free and easy influencer research tools

The cost of influence marketing tools have gone up but here are some influencer research tools to determine who is pulling their weight on the web

Monetizing blog comments: Why your blog is economic gold

This blog post describes the theory behind monetizing blog comments. Blogging best practices, blog community building

How to Build a Super Tribe using Google+

By Martin Shervington, {grow} Community Member I’ve been a Seth Godin fan ever since I read Permission Marketing in 2001. It is his book Tribes, however, that’s been on my mind lately, and I […]

The always-on world has checked us into iHotel California

By Amber Osborne, {grow} Contributing Columnist Being a CMO and online marketer with a product based in social media management, I am guilty of falling into this vicious “always on” […]

Resistance to Change and Surviving Content Shock

Businesses die when there is resistance to change and they ignore the trends. To survive content shock, we must look at marketing differently

Three foundations of social selling (free eBook)

Social media provides both an opportunity and an impediment to many sales professionals. But social selling will be easier with these three fundamentals!