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Blog Archive
Former football player compares locker room hazing and Facebook
Hazing is a trial by fire in some cultures but on Facebook, it takes on a new dimension
Why a Klout score may be an appropriate marketing metric
A Klout score has attracted it share of critics but it is also an undoubtedly useful tool for businesses trying to achieve a culture of content creation
Why video is “liquid” content in a solid social media world
For video to be truly social we need to think about the technology in a new way
Four critical Social Media Lessons I learned from my 4 year old
Sometimes the best business lessons can be learned by just watching the world around us through the eyes of a child
Why research firms are screwing up content marketing
Subtle but important change going on in the world of research with profound implications for what we can see and believe on the social web.
Social media ethics: I am a blogger. In other words, a piece of meat.
A case study in social media ethics
Sign of the times. A {growtoon}.
Join the growtoonists each Friday for a humorous take on marketing, social media, and current business events.
Saving Savannah one tweet at a time
Twitter is offering hope by increasing awareness of a little girl and an incurable disease.
Three pros and cons of using Bitcoin for your business
Bitcoin is trying to be a widely-accepted global currency. Should you try it for your business?
Gary Vee and the Empire of Favors
Gary Vaynerchuk is arguably the most successful entrepreneur on the social web. Here is the real secret to his success.
Wearable content: The X-factor that makes a social media plan soar
Most companies are naturally trying to create financial benefits through their content, but should they be aiming at something different?
Trick or Tweet. A {growtoon}.
Join the growtoonists each Friday for a humorous take on marketing, social media, and current business events.
Time to re-think your business: “Competitive advantage” no longer exists
Competitive advantage” has been an important business mantra for decades but does it even exist any more?
The future of podcasting. Will video kill the radio star?
The future of podcasting — Will video kill the radio star? In this Marketing Companion episode, Mark Schaefer and Tom Webster look at fascinating new research on podcasting.
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