All Blog Posts - Schaefer Marketing Solutions: We Help Businesses {grow}

11 Inspired nudges to help you write your book

Have you thought about self-publishing a book? Here is some inspiration to help you try! This will help you write your book.

7 ways to get employees to adopt your enterprise social media initiative

If you’re considering an enterprise social initiative for your company, here are seven aspects of employee adoption that you’ll need to think about upfront.

A content marketing framework for the digital age

A new book by Jay Baer creates an unsettling and bold new content marketing framework

Are we one big web family? Think again.

Are we one big, happy web family? Subtle cultural differences can create misunderstandings and conflict.

Surprisism. A {growtoon}.

Join the growtoonists each Friday for a humorous take on marketing, social media, and current business events.

Is time running out for establishing your social media strategy?

Is time running out for you to build a social media strategy?

Why content marketing is a “do-over” for social media

Content marketing gives us a chance to achieve what social media marketing should have been doing all along. A do-over for social media.

Grumpy Cat becomes cat-alyst for social good

An enterprising arts organization turned an Internet meme into a successful fundraising effort

Introducing the Essential Marketing Companion

For a couple of months, I had been thinking about doing a podcast and finally, decided against it. I just thought that taking on another content-creation project might dilute my […]

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Prism, the early years. A {growtoon}

Join the growtoonists each Friday for a humorous take on marketing, social media, and current business events.

The essential guide to hiring a marketing specialist … when you’re not a marketing person!

It’s not easy hiring a marketing specialist when you have no experience in the field. Here’s a guide to show you how!

The ultimate guide to becoming a blogging superstar

Tired of toiling in the blogging trenches? Finally, a guide that is guaranteed to propel you into being a blogging superstar!

How social media case studies can jeopardize your strategy

Social media case studies can strike fear int he heart of resistant executives but may also present a danger to our marketing efforts.

The end of an analog life

We are part of a dying species — humans with a paper record of their lives. Now, what do we do with it?

The Radiohead Guide to Branding Excellence

By Christopher Craft, {grow} Community Member Radiohead’s masterful management of their brand is a blueprint for excellence. The genre-blending band became icons through their extensive and diverse music catalog, but […]