What Social Media Can’t Do…
Too often businesses have unrealistic expectations of what social media is supposed to accomplish. Here’s a realistic view!
Blog Archive
Case study: Medical practice increases revenue, conversions through content strategy
A content marketing case study and an extraordinary success story involving a very difficult medical marketing challenge.
Florida State University class using Klout to determine student grades
A university educator uses a radical approach to prepare his students for the marketing workplace: Focus on Klout scores.
Do we regulate social media or use it to stop hate speech?
To combat rioting, the Indian government has cracked down on social media sites and is even considering legislation. Is there another way?
The keys to the kingdom. A {growtoon}.
Join the growtoonists each Friday for a humorous take on marketing, social media, and current business events.
Five steps to re-invent your social media business networking
Are you stuck in a social media rut? Here are five ideas to find new connections and marketing inspiration.
Social media sowing the seeds of panic
Recent riots in India were fueled by social media rumors and the government is cracking down. Are social media-fueled panics inevitable? Social media sowing the seeds of panic
Kred tries to one-up Klout by taking influence to the masses
Kred wants to close the gap with Klout by offering social influence tools for smaller businesses
How the physics of social media could kill your marketing strategy
There are two colliding factors that are slowly killing your marketing strategy. Here is a plan to fight back.
Why Twitter needs to learn a lesson from Apple. And FAST.
Twitter announced changes that may inhibit or destroy innovation surrounding its product.
The New Purple Cow. A {growtoon}.
Join the growtoonists each Friday for a humorous take on marketing, social media, and current business events.
Blogging: Writing truthfully under imaginary circumstances.
Are you being authentic on the social web? Why would you want to be?
Please. Make me feel something!
Do the best companies make you think or feel? The author suggests feeling is what makes things happen.
Klout overhauls its business model, but does it answer its critics?
Klout overhauls its business model, but does it answer its critics?
Why social media strategy should NOT start with a drive for Facebook fans
Nearly every corporate social media strategy starts with a drive for “likes,” but that may be precisely the wrong thing to do for long-term success.
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