All Blog Posts - Schaefer Marketing Solutions: We Help Businesses {grow}

Key to digital marketing success? Be less digital.

In an increasingly information-dense online world, leading academic and author Robert Cialdini suggests that “be more human” is the break-out digital strategy.

Social media and guerrilla marketing case study

Small businesses are applying social media to marketing efforts in many creative ways, but perhaps nobody thinks out of the box more than Nathan Dube! This explores some of his guerrilla marketing ideas.

Quit looking for the easy solution and do your marketing job!

Marketers and bloggers have taken the easiest approach to using new technology, resulting in abuse and a backlash. It’s time to get serious about marketing again.

Getting to yes on adopting social media marketing

In this video interview, David Rosen of Burson Marsteller discusses how he leveraged external news events to nurture client social media activities.

Turning social media attention into income

Does having a large social media presence translate into job opportunities? Not necessarily. A story of social media exploration and frustration.

7 ideas to turn PowerPoint slides into social media marketing gold

Humble PowerPoint slides can go a long way if you use them creatively on the social web. Here are seven ideas to get the most out of your slides.

Social media pioneer says technology will transform education

How can technology and social media platforms transform how children interact and learn? You might be surprised by what LinkedIn’s founder has to say.

DenialPlus. A {growtoon}

Today’s social media cartoon takes aim at Google +. Join the growtoonists each Friday for a humorous take on marketing, social media, and current business events.

Do you want a blog community or do you just want nicey-nicey?

When I immersed myself in the social media world three years ago, one of the most remarkable things I noted was how freaking boring it was. There was an almost total lack […]

Social influence and social media activism

I want to call-out this villainous company who is distiliing our personal information and peddling it to companies as “influence” without our permission. This is what they are doing: Taking our social […]

How many Twitter accounts should you have?

How many Twitter accounts should I have? I have been asked this question three times in 24 hours, most recently by Edwin Mysogland of Indiana who writes: I received your […]

OK. 30,000 followers. Now what?

Back in college I had this hilarious geology professor who told me that “tsunami” was Japanese for “Where in the hell did all that water come from?” That’s kind of […]

Dear social web, Let’s try keeping it real.

I hesitate to be drawn into the Klout firing line again but I have had so many requests from the {grow} community to comment on the Klout Meltdown this week […]

Picking through the bones of Social Media failures

By Stanford Smith, Contributing {grow} Columnist I’m morbidly fascinated by failure. As of late, I’ve been scouring the web looking for failed social media programs. Unfortunately, I can find plenty […]

How do you make your content go viral — offline?

You’re probably stressed. It’s likely that you (and your customer contacts) are doing the job that used to be done by three people. The information density of our world is […]