All Blog Posts - Schaefer Marketing Solutions: We Help Businesses {grow}

Do you want a blog community or do you just want nicey-nicey?

When I immersed myself in the social media world three years ago, one of the most remarkable things I noted was how freaking boring it was. There was an almost total lack […]

Social influence and social media activism

I want to call-out this villainous company who is distiliing our personal information and peddling it to companies as “influence” without our permission. This is what they are doing: Taking our social […]

How many Twitter accounts should you have?

How many Twitter accounts should I have? I have been asked this question three times in 24 hours, most recently by Edwin Mysogland of Indiana who writes: I received your […]

OK. 30,000 followers. Now what?

Back in college I had this hilarious geology professor who told me that “tsunami” was Japanese for “Where in the hell did all that water come from?” That’s kind of […]

Dear social web, Let’s try keeping it real.

I hesitate to be drawn into the Klout firing line again but I have had so many requests from the {grow} community to comment on the Klout Meltdown this week […]

Picking through the bones of Social Media failures

By Stanford Smith, Contributing {grow} Columnist I’m morbidly fascinated by failure. As of late, I’ve been scouring the web looking for failed social media programs. Unfortunately, I can find plenty […]

How do you make your content go viral — offline?

You’re probably stressed. It’s likely that you (and your customer contacts) are doing the job that used to be done by three people. The information density of our world is […]

The Corporate Battle of the Facebook Likes

One of the best things about my job is that I get to meet executives from many different companies, both big and small. I was having a discussion the other day with […]

Are there any ethical bloggers left out there?

With your kind support, {grow} has become a fairly popular blog. With this distinction, I’m deluged with requests to do sponsored posts (companies offering to pay for their promotional content to show up as […]

7 Ideas for Advanced Social Media Education

For the past three years I have been teaching college or graduate level classes in social media marketing. Executives are clamoring for the next level of education in this area […]

Now connecting with the sexiest bloggers is easy

Klout just got sexy. And I called this one … Unfortunately. A year ago in the first article I wrote about Klout (Get Ready. Social Scoring Will Change Your Life), I […]

Introducing Speakerr. A {growtoon}.

Join the growtoonists each Friday for a humorous take on marketing, social media, and current business events. Kacy Maxwell is a guy who loves his work, family and a good challenge. […]

An insider view of social media research

How is the Internet and social media affecting our lives, our families, our careers? Lee Rainie, Director of the Pew Internet and American Life Project is leading the charge to […]

Is it time for an anonymity movement to challenge Facebook?

I‘m delighted to feature today a guest post from Gregory Pouy, one of France’s top marketing bloggers. This is his first post on an English-speaking blog and I’m pleased to bring […]

5 case studies — Social technology impacting management

We’ve tossed around a lot of ideas on {grow} about how technology is impacting our lives, but I’m also really interested in how it is impacting the culture of our […]