All Blog Posts - Schaefer Marketing Solutions: We Help Businesses {grow}

What is Social Media’s Next Big Thing?

One possible answer: The Enterprise. No, no. Not the Star Trek kind of Enterprise (although that would be pretty cool). I mean using social media technologies internally, within the […]

Can you make money from your Twitter stream? Mack Collier just did it.

Very quietly, a significant milestone occurred last Sunday night. Blogger and consultant Mack Collier monetized a Twitter conversation. That’s right. Mack made money from other people’s tweets on a free […]

Twitter success stories: Explaining the ROI of Twitter

Measurement and ROI are constant themes in the social media world. How do you PROVE the value of Twitter? Like most questions in business, the answer is, “it depends,” but […]

Is social media creating a generation of cowards?

I’ve been asked about my perspective on Malcom Gladwell’s article, “Small change: Why the revolution will not be tweeted.” My take on it may surprise you … and provide uncomfortable reading if you […]

An open letter to France

Dear Country of France, I’ve crawled around your country about a dozen times over the years and each visit has been filled with beauty, culture, history and fine food. But […]

A place where bloggers are royalty (video)

During my recent trip to France I had a chance to catch up with {grow} community regular and video blogger extraordinaire Michelle Chmielewski, who is now working in Paris. Our […]

A World Without Flaws – The Social Media Stepford Wives

An email with a subject line of “You Made Me Cry” gets my attention! And that is exactly what Jamie Lee Wallace wrote to me last week after reading the […]

Five steps to prepare you for the social media marathon

The world of work is different today. It’s not a 9-5 daily sprint, it’s an always-on, always connected, all-out communication MARATHON. And like any athlete preparing for an intense and […]

Social media and the Rutgers suicide

I’m sure you were disturbed, as I was, by the story of a young man who committed suicide when his sexual encounter was secretly captured on a video and posted […]

This is why you will have a career in social media

I’m about to make a prediction that surprises even me. Social media management will not be absorbed into most company marketing departments and instead will emerge as a stand-alone professional […]

Social media and the big conversation “fail”

I am feeling sad and a bit ashamed of myself. Something happened — a wake-up call about this notion of social media “community” and “conversation.” It’s making me pause and […]

Can social media change your company’s culture? I doubt it.

Mitch Joel mentioned to me in a recent exchange that he thought social media was changing corporate cultures. As I pondered this possibility, I’d like to suggest that this scenario […]

Marketing observations from Europe

I crawled through the nooks and crannies of the UK and France over the past two weeks and while I enjoyed my share of fine food, history, art and monuments, […]

When it comes to social media, there’s no place like home

Arminda Lindsay has become one of the most steadfast {grow} community members in 2010. Here’s Arminda’s story about finding her new career in social media marketing in a very familiar […]

Is your company creating a social media ghost town?

This week we continue to put {grow} in the hands of the community by featuring Nashville marketer Laura Click and her ideas about why companies abandon their social efforts: A […]