Rise Above the Noise.
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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer
I have this new habit. When I’m alone on a long car trip I will put out a tweet asking people to call me and
I had a personal milestone last week — a different kind of {grow} experience — and it wasn’t a very good one. The story starts with an
One possible answer:Â Â The Enterprise. No, no. Not the Star Trek kind of Enterprise (although that would be pretty cool). Â I mean using social
Very quietly, a significant milestone occurred last Sunday night. Blogger and consultant Mack Collier monetized a Twitter conversation.  That’s right. Mack made money from other
Measurement and ROI are constant themes in the social media world. How do you PROVE the value of Twitter? Like most questions in business, the
I’ve been asked about my perspective on Malcom Gladwell’s article, “Small change: Why the revolution will not be tweeted.”  My take on it may surprise you …
Dear Country of France, I’ve crawled around your country about a dozen times over the years and each visit has been filled with beauty, culture,
During my recent trip to France I had a chance to catch up with {grow} community regular and video blogger extraordinaire Michelle Chmielewski, who is
An email with a subject line of “You Made Me Cry” gets my attention! And that is exactly what Jamie Lee Wallace wrote to me
The world of work is different today. It’s not a 9-5 daily sprint, it’s an always-on, always connected, all-out communication MARATHON. And like any athlete
I’m sure you were disturbed, as I was, by the story of a young man who committed suicide when his sexual encounter was secretly captured
I’m about to make a prediction that surprises even me. Social media management will not be absorbed into most company marketing departments and instead will
I am feeling sad and a bit ashamed of myself. Something happened — a wake-up call about this notion of social media “community” and “conversation.”
Mitch Joel mentioned to me in a recent exchange that he thought social media was changing corporate cultures. As I pondered this possibility, I’d like
I crawled through the nooks and crannies of the UK and France over the past two weeks and while I enjoyed my share of fine
