Rise Above the Noise.
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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer
I frequently receive questions about how I blog. Where do I get the ideas? How long does it take? Where do I come up with
I think I figured out why nearly every social media blogger sounds exactly the same — commonly referred to as the “echo chamber.” I’m learning that copying
The know-nothings. You know who I’m talking about right? Social media “marketers” who have never practiced marketing. Maybe have never even had a sales
I pleased to present today an interview with William Robb, Director, Social Media Marketing for SAP. SAP is the world’s largest provider of business software
“How much time should I spend on Twitter?” is a question I get asked repeatedly. And last week one person upped the game by asking,
Unless you’ve been in a cave this week, it would have been hard to avoid the splendid, amazing and entertaining Old Spice media blitz, which
Let’s have some fun with my buns. Cinnamon buns, that is. One of the myths we recently discussed on {grow} was the claim that every
OK, we’ve heard all the great business success stories about connecting and learning through Twitter. But the human race is made up of all kinds
When somebody talks about “content marketing,” they’re really talking about “content engineering” — scientifically optimizing documents such as blogs, case studies and white papers to
The recession has culled the weak from the pack but it’s likely that your competition is still fierce. Is there a way to attract and
It seems like “ghost blogging” — the practice of penning posts for others —Â is always under attack. Jon Buscall wrote a fine piece about
ShipServ provides one of the most well known b2b social media case studies
Seems like everybody wants to produce content that goes viral. Speaking from experience, you should be careful about what you wish for! Last week I
I think I “get” Foursquare. I really do. I understand there could be significant business benefits and opportunities to build customer loyalty. But I really
