A special edition of The Marketing Companion reveals ideas from the new book “How AI Changes Your Customers” and features a free audio chapter from the book! AI provides instant answers that are disrupting the fabric of marketing.
Many people decry the idea of hard work that jeopardizes work-life balance. But maybe the sacrifice you’re making now leads to better life options later.
Social media marketers have been refining their professional approach to business value for nearly 20 years. Why can’t they grasp the simple idea of ROI?
AI is not just adding new capabilities to our professional arsenal, it is rewriting the rules of marketing. In this discussion with tech leader and author Sandy Carter, we look at specific strategies to win the new sales and marketing game in the AI Era.
AI can accomplish much of the work done my white collar workers today. But human marketers still have a place in this world. The post examines three areas that will continue to be dominated by humans.
The Cracker Barrel marketing implosion became personal. When marketing becomes politicized, could this backlash happen to me? Could it happen to you?
Every so often, a topic comes along that strikes at the heart of our work, our families, and our future. In a recent episode of The Marketing Companion, I sat […]
Let’s take a break from the constant AI news feed and consider of our favorite most human marketing stories.
Feeling bored led to an exploration of research showing that stillness matters to productivity, creativity, and maybe even personal growth.
Millions of people are turning to AI to help them make purchasing decisions. AI is becoming the customer we need to reach and to do that, we will turn to AI Signals.
Even successful authors stumble. This is the story of the “invisible book” that everyone loved but nobody bought.
The attention economy was already fractured but now it’s being warped by AI. How do we adjust our marketing strategies in this environment?
There’s too much navel-gazing in marketing as we deliberate on building emotional bonds, community, and trust. Sometimes, I want to buy a banana and be left alone.
I asked my AI bot to look at everything about me on the web and give me interview questions I’ve never seen before. The results were astounding and inspiring!
Mark Schaefer and Dana Malstaff discuss how a simple AI assistant can serve customers, build a business, act as a growth coach, and even help you keep your sanity.
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