All Blog Posts - Schaefer Marketing Solutions: We Help Businesses {grow}

It’s time to come together

Is it time to come together? Mark Schaefer is considering a new live event. What are your thoughts?

What happens when content becomes a commodity?

A business announcement reminds us that content has become a commodity and content shock is the strategy.

Is Your Marketing Ready For The Connected Consumer?

With the proliferation of intelligent tools and an “always-on” customer, how is your brand (and marketing) preparing to engage with the connected consumer?

Do I need to take marketing classes or can I just learn online?

Gary V believes college is a waste of time. Is it possible to succeed in a marketing career without attending marketing classes at a university?

Marketing and the unintended consequences of tech

One of the problems most companies face is the unintended consequences of technology and its especially acute today

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Half of Marketers Are Happy: Here’s How to Join the Happy Half

Happy marketers are healthy marketers. Here’s a list of ideas to bring joy to your career.

No. Not every company needs to take a brand political stand.

Values-based marketing is one of the hottest topics around but it’s not for everybody and you should not be taking a brand political stand without due diligence.

You Don’t Have Weaknesses, Just Overdone Strengths

A realization that there are no weaknesses, just over-done strengths, changed my perspective on the world.

Amazing Facts Every Marketer Should Know About Fortnite

You might think Fortnite is just a game that keeps your nephew glued to his TV, but are you missing out on a major marketing trend? Learn more here.

Why do so many big companies lack marketing basics?

Even the biggest companies seem to be overlooking the marketing basics some times as evidenced by these high profile product failures.

The ultimate copywriting challenge

Naming a two-year book project in two words turned out to be the copywriting challenge of a lifetime.

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The Rise of the Curated Feed

Over the last couple of months, something interesting has been happening to the social newsfeed. The world is seeing a shift that marketers need to note.

Reflections on content quality and my role as a human antenna

It’s true. I was a human antenna. And so my love-hate relationship with TV began, and a parable for successful content marketing in the crowded wold of today.