All Blog Posts - Schaefer Marketing Solutions: We Help Businesses {grow}

What does it take to create a podcast consistently for five years?

Mark Schaefer reflects on what it takes to create a podcast, the ups and downs, and how to keep it running successfully for five years.

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IGTV, the future of vertical video, and why this is a challenge to television

The announcement of IGTV from Instagram is a bet on vertical video, and begs the question, what does this mean to the future of television?

The Argument Against Gated Content

Gated content is a popular way to create value for a content marketing strategy. This post describes why this strategy might be working against you.

How to newsjack popular trends like the #WorldCup for your brand

Building a brand on the back of a popular news item or trend can work — or not — based on the timing and effectiveness of your campaign. This post explores the art of the newsjack.

Don’t blame the influencers for corrupt influence marketing efforts

Unilever’s CMO blasted corrupt influence marketing practices but this article explains that the real fault lies in his own company

If you’re not the alpha dog, SEO may be holding you back

Competing for SEO dominance may be like junkyard dogs fighting over the same bone. Maybe there is another way to maneuver if you’re not the alpha dog.

Case study: Winning the #WorldCup with Epic Content

One of our favorite case studies of all time is the story of how Nike used epic content to win the World Cup buzz. Here is the inside story of how some of the biggest names in sports came together to launch a massive marketing victory.

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The Hidden Reason Your Marketing Team (And Business) is Stuck

Sometimes we don’t even know we’re stuck. Read this post for the 3 telltale signs your marketing team is stagnant, plus surefire ways to improve efficiencies, save time, save money, and spark growth — all at the same time.

Blocking E.U. Residents is Not the Solution to GDPR Headaches

Some sites have blocked E.U. residents rather than figure out a way to comply with the General Data Privacy Regulation. This article explains why that’s the wrong approach to GDPR headaches

How to choose a personal branding theme when you have diverse interests

Choosing a personal branding theme is essential on your journey to become known. That can be tricky if you have diverse interests and passions. These guidelines will help you.

The Content Consistency Imperative

It’s tempting to take a break from the frenzy of content creation, but as the author learned, content consistency is key. In fact, it’s more important that genius or having that big idea.

The blogger’s end game: Setting my sights on Keith Richards

We have never had a generation of old blogger’s before. But it’s happening now and the author is leading the way. What is the blogger’s end game.

A discussion on our favorite recent marketing books

Mark Schaefer and Tom Webster review some of their favorite recent marketing books on the latest Marketing Companion episode.

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Is Accessibility the New SEO?

By Kiki Schirr, {grow} Contributing Columnist While accessibility is always stressed as important in digital tools such as websites and apps, it is clear that there is still more to […]

The end of boring content: A call to belong

There is no more room in the world for boring content. Stop trying to fit in. Instead you need to belong. This is an urgent imperative for the marketing world today.