In this round-up post, Mark Schaefer shares nuggets about marketing, AI, podcasting and more from SXSW. Mastering personalized marketing means becoming a news stream native.
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Giant Spoon agency pulled off the most buzz-worthy word of mouth marketing activation of the SXSW Interactive festival. How did they bring the Westworld television set to life?
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Social media marketing has been the hottest marketing concept for the last 10 years. Is it losing steam, or just taking off? Is social media marketing still a thing?
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The rules of breaking out on the internet have changed so much. It’s time to re-negotiate the relationship between content and platform.
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Mark Schaefer provides an outlook of ten big ideas that will be driving the future of social media marketing in the next few years. He stresses the need to embrace the chaos!
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Creating an online course is a legitimate and popular option for internet monetization. Is it right for you? Go through this checklist to find out.
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By Brooke B. Sellas, {grow} Contributing Columnist Truth decay is all around us. As we increasingly become inclined to disregard facts, data, and analysis, we base our decisions and outcomes […]
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There is a lot of negative news on the social media scene but examining the big picture reveals an optimistic view of the possibilities of social media marketing.
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There is a consumer revolution afoot, perhaps enabled by Amazon. Does experiential marketing matter as much as it used to?
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New research shows that Facebook has stopped growing, by a lot. What does this Facebook bombshell mean to the company and to social media marketers?
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My client burst into tears. I knew we were making progress. How the secret of unexpected emotions can lead to breakthrough ideas.
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Many marketers are “frozen”in their approach, basing strategies on tried-and-true ideas that worked three years ago. Here are some resources to help you modernize your marketing mindset!
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Social media has made the world more polarized. Consumers want to know what you stand for. Does every company need to take a political stand?
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Have you heard of Telegram, the new messaging tool that allows brands to personally connect with up to 100,000 of their fans? Learn a little bit more about how to engage your users through Telegram here.
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Sex sells in marketing and advertising putting the spotlight on unattainable beauty. But there has been a shift toward a more natural look.
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