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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer

Giving your first speech can be a nerve-wracking experience. Here are some pro tips to help you succeed with a great presentation!

The popular video app TikTok overtook Facebook on the App Store and now Facebook has launched a competitor. Here’s what you should know.
Social media can help us connect in amazing ways but it can also be a hurdle to forgiveness when things go wrong. The answer? Baby pictures.

Content promotion is essential in a crowded and competitive marketplace but you’ll be wasting your budget unless you check this box first.

In this episode of The Marketing Companion, Mark Schaefer and Tom Webster discuss the Artificial Intelligence impact on marketing.

Focusing on the Stories format could be the key to answering the tricky question of retaining the stagnant user base Facebook faces on social media.

The post explored the difference between influencer marketing and word of mouth marketing and examines how the strategies are blurring.

Yes, it is true. There was a single word that changed my life, uttered by one of the greatest business leaders I’ve ever known.

The post showcases three successful and inspiring marketing examples from one of the world’s most creative cities, Berlin.

Ekaterina Walter shares three fascinating examples that showcases the power of brand storytelling with the statistics to support it.

A Marketing Companion episode explores the shifting nature of professionalism in the workplace as well as developments from Facebook, Amazon, and Walmart.

Knowing your social media marketing purpose is hard to do but SO IMPORTANT. Follow these three tried-and-true steps to create yours.

Determining the best content for your business might seem overwhelming but it doesn’t have to be if you follow these five simple guidelines.

John Espirian shares his experience finding his branding hook after a conversation with Mark, which led to being included in the book “KNOWN.”

Creativity is something that probably won’t be outsourced any time soon. Here are four big ideas for staying creative in the digital age.