Rise Above the Noise.
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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer
The idea that marketing must become more human seems trite at this point. But 2019 will be the most human year because the customers are demanding it.
Slowly but inexorably we are entering a post advertising world, or at least one where power is being consolidated into three major players. How do you survive in that environment?
There are lots of articles on handling bad publicity, but what about good PR? It’s tome to look at the humblebrag and other usefule methods.
By Mark Schaefer Hard to believe but I am nearing the end of my tenth year of blogging and one of my traditions is to
I was cleaning up some blog posts and came across a favorite story from nine years ago. Many of you have asked me about my
Every entrepreneur is told that when they think about starting a company, they need to find a strong USP, or unique points of differentiation. Here’s how to do it.
We are entering the post-advertising, post-loyalty era and this one marketing mega-trend will lead us into the future.
To keep up with dramatic changes in the consumer landscape, marketing, PR and advertising need to achieve a quantum leap level of change, beginning with leadership.
There have been a number of studies pointing to the suspicious results of automated social media sentiment analysis. Here’s a simple idea that really works.
By Mars Dorian, {grow} Contributing Columnist A few weeks ago, I attended a multimedia writer conference in Dublin, Ireland. During the darkest morning, I schlepped
Being a podcast sponsor is a fun and valuable opportunity. Here are a few tips to get the most out of your advertising program.
When all seems lost, the legendary PR leader Harold Burson offers words of wisdom on the ultimate metric for crisis management
By Brooke B. Sellas, {grow} Contributing Columnist At least once a year, many marketers aim for a marketing strategy revamp. This is a good best
Fake influencers might be getting all the attention but there are four legitimate ways to cut through the social media clutter and earn an audience.
Management consultants are attracting a growing share of the advertising business as companies seek alternatives to traditional ads and promotions.
