All Blog Posts - Schaefer Marketing Solutions: We Help Businesses {grow}

Social media, conflict, and my emotional paralysis

I want to help people and contribute to the social media conversation. But sometimes the news is so bad, for so long, I feel emotional paralysis.

Thank You for Not Talking: A Guide for Serious Marketers

Silence can be one of the strongest marketing tools. This short and sweet communication guide gives pointers for being quiet when it’s most important.

The future of marketing is about embracing chaos, scaling love

New personalization technology will determine the future of marketing. Will we use it to embrace chaos and build brand love, or creep people out?

10 Fun and Interesting Presentation Ideas

Ten interesting presentation ideas to add sizzle to your next talk

Building a marketing strategy? Start with empathy.

What are businesses today doing to ensure that the people on the front lines have empathy for their customers? There are a few simple solutions.

It’s time to put an end to an era of lazy marketing

Using new data from political research, there is an imperative for micro-segmentation and marketing fundamentals — a call for the end to lazy marketing.

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The ethics of broadcasting on Facebook Live

I was startled to learn that a private group meeting had been broadcast on Facebook Live. Is this simply an “expectation” for the future?

Snapchat needs to pay attention to the cool kids, and so do you

Ignoring the cool kids seems to be a trend that is undermining business success. Marketing truth is not in the dashboards. It’s with your best customers.

The future of marketing in a blockchain world

The world is moving to blockchain. But the rules and roles a radically different now. What is the meaning of marketing in a blockchain world?

An indispensable guide to 12 possible content marketing strategies

Creating content marketing strategies might seem intimidating but it doesn’t have to be. This guide simplifies the process.

How to find homegrown content marketing evangelists

The most important trait of a new content creation team might be enthusiasm. Here are tips to get your effort going with content marketing evangelists

Heed these 3 social media lessons in politically-charged times

These social media lessons were learned the hard way! Don’t lost business over political leanings unless that is part of your core brand image.

The extraordinary power of curated content

There’s a lot of pressure to create great original content but maybe success comes through an industry curated content strategy.

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Three ways people fumble their personal brand strategy

People are bumping up against three hurdles as they try to determine their personal brand strategy. Here are some ideas to overcome and break though!

The ideal marketing workplace requires more than exposed brick walls

Attracting and retaining the best employees is a challenge. To compete, you’ll need to create an ideal marketing workplace, and that means more than tech.