Three ways people fumble their personal brand strategy
People are bumping up against three hurdles as they try to determine their personal brand strategy. Here are some ideas to overcome and break though!
Blog Archive
The ideal marketing workplace requires more than exposed brick walls
Attracting and retaining the best employees is a challenge. To compete, you’ll need to create an ideal marketing workplace, and that means more than tech.
Research Backs Email Marketing as The Biggest, Baddest Medium on the Block
Email marketing is second-to-none when it comes to reaching out to customers and potential prospects for sales and marketing.
Can you afford to do inbound marketing?
A new analysis shows that Hubspot’s sales and marketing costs are out of control. Isn’t inbound marketing supposed to LOWER your customer acquisition costs?
Mental toughness, personal crisis, and the role of grit in your success
When I talked to many successful people, I learned that they had a certain toughness, or grit. Here’s some ideas to get you through the tough times.
Three steps to avoid influencer marketing disaster
Influencer marketing holds lots of potential, and also peril. Here are steps you can take to avoid an influencer marketing disaster
Love, politics and content marketing
In this new Marketing Companion episode, Mark Schaefer and Tom Webster review Content Marketing World and why politics and content marketing fell flat
What’s the Twouble with Twitter Marketing?
Twitter marketing? Not many are doing it, but why? Is Twitter a worthless waste of time, or an overlooked opportunity to reach new audiences?
Straight talk on being a social media consultant
It takes more than a love of social media to make it as a social media consultant. A few insider tips on what the work is really like!
Basic Attention Token looks to re-invent online advertising
The advertising industry is horrendously broken. The Basic Attention Token looks to re-invent the industry from the ground up.
Why the content marketing future is NOT in video content
Will you be left behind if you don’t produce video content? Here is evidence to explain why the content marketing world will balance out.
Content creation lessons from a tiny wedding toast
The speech was just 29 words, but they were the right words. Here’s why: Content creation lessons from a short wedding toast.
3 Timeless tips for selling your online product in an overcrowded market
Why likeability leads to sales and other insider tips from Mars Dorian on how to sell your products in an overcrowded market
Is it just me, or does it seem like the ad industry is a hot mess?
The ad industry is in trouble and stock valuations are in a freefall. This podcast episode examines the problems in the ad industry.
The secret reason your blog comments are down
The number of blog comments has plummeted but I don’t care. Here’s why the blog comment situation might be out of our control.
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