Rise Above the Noise.
Receive my best posts on marketing and strategy, delivered to your inbox, free with no strings attached!
You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer
People are bumping up against three hurdles as they try to determine their personal brand strategy. Here are some ideas to overcome and break though!
Attracting and retaining the best employees is a challenge. To compete, you’ll need to create an ideal marketing workplace, and that means more than tech.
Email marketing is second-to-none when it comes to reaching out to customers and potential prospects for sales and marketing.
A new analysis shows that Hubspot’s sales and marketing costs are out of control. Isn’t inbound marketing supposed to LOWER your customer acquisition costs?
When I talked to many successful people, I learned that they had a certain toughness, or grit. Here’s some ideas to get you through the tough times.
Influencer marketing holds lots of potential, and also peril. Here are steps you can take to avoid an influencer marketing disaster
In this new Marketing Companion episode, Mark Schaefer and Tom Webster review Content Marketing World and why politics and content marketing fell flat
Twitter marketing? Not many are doing it, but why? Is Twitter a worthless waste of time, or an overlooked opportunity to reach new audiences?
It takes more than a love of social media to make it as a social media consultant. A few insider tips on what the work is really like!
The advertising industry is horrendously broken. The Basic Attention Token looks to re-invent the industry from the ground up.
Will you be left behind if you don’t produce video content? Here is evidence to explain why the content marketing world will balance out.
The speech was just 29 words, but they were the right words. Here’s why: Content creation lessons from a short wedding toast.
Why likeability leads to sales and other insider tips from Mars Dorian on how to sell your products in an overcrowded market
The ad industry is in trouble and stock valuations are in a freefall. This podcast episode examines the problems in the ad industry.
The number of blog comments has plummeted but I don’t care. Here’s why the blog comment situation might be out of our control.
