All Blog Posts - Schaefer Marketing Solutions: We Help Businesses {grow}

How to Become Famous in 100 days or Less

I went searching for a way to become famous in 100 days or less. Instead, I discovered that 30 may be the most important number of your career today.

Understanding Generational Social Media Preferences

Do you look at generational nuances to help you perfect your content? We unpack new research to understand Generational Social Media Preferences

Mark Cuban, the first trillionaire and chatbots on the edge

Highlights from SXSW including a talk by Mark Cuban, social activism, the state of the art of chatbots, Robert Cialdini, and more

Drones, Bots and AI oh my. SXSW highlights

Mark Schaefer provides some personal highlights from SXSW 2017, including observations on chatbots, new media and angry artificial intelligence.

Adjusting to the new sales strategies with Anthony Iannarino

Sales strategy expert Anthony Iannorino shares his personal story of how he became known as one of the world’s premier sales consultants

4 Non-Marketing Skills You Need to Become a Better Marketer

Kerry Gorgone describes four ways professionals need to work with other departments to achieve company goals and become a better marketer

New media, new culture and how it’s confounding brands

YouTube’s most popular star PewDiePie got into hot water with videos that some interpreted as hate speech but his popularity soared. What’s going on here?

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How to ruin your content by overthinking things

Stories of personal failure and how I screwed up my content efforts by overthinking things. Five tips to keep your content simple and improve productivity

The political company? How business strategy is being re-invented by social media

Social media has been good for businesses, forcing them to be more human and transparent. But the next evolution may force a re-write of corporate strategy.

Make Your Mark: A “Space” Suggestion for KNOWN

To make your mark today, you need to be known, and that requires finding an un-contested, or under-served space on the web.

Marketing’s answer to winning in an ad-free world

We may be moving inexorably toward an ad-free world. Where are those marketing budgets going to go? Here’s one possible answer.

Learn to say no and focus on your three critical business drivers

Seemingly simple requests for your attention can pile up and distract your focus from your three critical business drivers

Three ideas to end the social media poison

The web has become a divisive place. It seems like people are just throwing random punches into the air. Here are ways to combat the social media poison.

A strategy to stay relevant in a tumultuous marketing world

Developing a meaningful personal brand may mean the difference between getting the business or not, and maybe remaining relevant in a fast-changing world.

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