Content monetization, brocial media, and the role of love in business
A wide-ranging interview covering content monetization, personal branding, and the new role of love in building an actionable audience.
Blog Archive
When Social Media Piranhas Strike
When someone disagrees with an influencer, people can turn into social media piranhas. Clayton Carroll shares the how and why this happens.
How to be strategically authentic
There’s pressure to show up on the web in an authentic way. But that might not be the best business decision. Perhaps we should be strategically authentic.
Why screenshots may be the key to influence marketing measurement
Influence marketing is taking off like a rocket. This article explains why screenshots may be the key to influence marketing measurement
3 Important relationship lessons I’ve learned from offline businesses
A corner cafe. A late-night convenience store. A quirky bookstore. Customer relationship successes can come from the most unexpected places
New research reveals Americans migrating to three social media platforms
New research reveals Americans are avoiding ads at record rates, buying up smart speakers, and migrating to three main social media platforms
Stop creating Random Acts of Content
It’s easy to create a “snap” or go on Facebook Live and chat, but are you adding business value or littering the web with random acts of content?
How to Become Famous in 100 days or Less
I went searching for a way to become famous in 100 days or less. Instead, I discovered that 30 may be the most important number of your career today.
Understanding Generational Social Media Preferences
Do you look at generational nuances to help you perfect your content? We unpack new research to understand Generational Social Media Preferences
Mark Cuban, the first trillionaire and chatbots on the edge
Highlights from SXSW including a talk by Mark Cuban, social activism, the state of the art of chatbots, Robert Cialdini, and more
Drones, Bots and AI oh my. SXSW highlights
Mark Schaefer provides some personal highlights from SXSW 2017, including observations on chatbots, new media and angry artificial intelligence.
Adjusting to the new sales strategies with Anthony Iannarino
Sales strategy expert Anthony Iannorino shares his personal story of how he became known as one of the world’s premier sales consultants
4 Non-Marketing Skills You Need to Become a Better Marketer
Kerry Gorgone describes four ways professionals need to work with other departments to achieve company goals and become a better marketer
New media, new culture and how it’s confounding brands
YouTube’s most popular star PewDiePie got into hot water with videos that some interpreted as hate speech but his popularity soared. What’s going on here?
How to ruin your content by overthinking things
Stories of personal failure and how I screwed up my content efforts by overthinking things. Five tips to keep your content simple and improve productivity
The Marketing Companion Podcast
Why not tune into the world’s most entertaining marketing podcast!
Let's plot a strategy together
Want to solve big marketing problems for a little bit of money? Sign up for an hour of Mark’s time and put your business on the fast-track.