All Blog Posts - Schaefer Marketing Solutions: We Help Businesses {grow}

Do you have to be a great writer to be a great blogger?

Good writing matters. Can you be a great blogger without being a great writer? These tips will help you sharpen your skills.

What is the role of content marketing in an ad-free world?

In an increasingly ad-free world, content marketing (and all of its iterations) seems like a viable option to break through and reach customers.

Voice from the trenches: Midway through writing a book

Writing a book is a very difficult and time-consuming project. Here’s a progress report from the mid-way point in creating a book about becoming known today

Cutting, pasting, and going to court. Know your copyright rights

Know your copyright rights! A copyright and curation primer for marketers from attorney Kerry O’Shea Gorgone

A content dominance strategy drives new media economy

Subscription-based revenue now far exceeds advertising revenue amonf media consumers. A content dominance strategy is driving the new media economy

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I love big blogs and I cannot lie.

Is the average attention span shorter today? Perhaps but there is still plenty of evidence to suggest that people are still consuming big blogs

Why working in marketing makes you bitchy

Does it seem to be more difficult to be working in marketing today? New research from Workfront explains why a career in marketing can make you bitchy!

We have a new government. IssueVoter can help you make sure they’re doing their jobs.

By Kiki Schirr, {grow} Contributing Columnist I’m not exactly Ms. Political. Elections used to be one of those things I avoided talking about, like religion and bowel movements. But then […]

Being an Empathic Marketer in an Automated World

Jeffrey Slater identifies the empathic marketer and gives us tips on how to become one among the endless marketing data and automation.

How do I find time to create content? 25 Ideas!

The number one stumbling block to marketing success is often finding the time to create content. Here are 25 amazing tips to help you!

Social media, technology and dirty politics

The U.S. political campaign was ugly, made uglier by technology leaks and gaffes. Will technology institutionalize dirty politics in America?

5 Marketing Lessons I learned from the dystopian “Black Mirror”

The hit TV series “Black Mirror” is more than entertaining. It teaches life lessons about marketing and a social media life.

What marketing skills do you need for career success today?

Debates rages over need for college education, marketing skills versus tech, and the future of marketing. What skills do you need for career success?

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Why traditional journalism and social influence are blurring

Journalism and social influence are merging as journalists seek to become part of the social conversation and influencers must learn skills of journalism