All Blog Posts - Schaefer Marketing Solutions: We Help Businesses {grow}

What to do if the president tweets you

The world’s most powerful tweeter is in the house. The White House, that is. What do you do if the president tweets you?

The difference between “free speech” and politicizing your brand

Sure, you can say whatever you want on social media. But are you aware of the long-term implications of politicizing your brand?

Three strategies to take the heat out of customer conflict

Life happens and sometimes things go wrong with your online client. Here are three strategies to take the heat out of customer conflict

Is the Age of Apple over?

Sales are down, critics are on the rise, and Apple is falling behind on several key technologies. Is the Age of Apple over?

Listen Now

The greatest content marketing case study in history

GE turned a boring product into a thing of beauty that made its customer shed tears of joy. Is this the greatest content marketing case study ever?

The new standards for strategy and social media success

The fundamentals of social media success may have nothing to do with your strategy, budget, or team you’ve assembled. Success begins with something deeper.

The Secret to Getting Exactly What You Want (In Business)

Though you can’t “easy button” your way to getting exactly what you want in business, using these three themes can definitely increase your odds.

The current state of the content marketing ecosystem

The current state of the content marketing ecosystem, an infographic

Content shock re-visited, the content marketing myths and realities

Content Shock is here. It’s time to look at the world realistically and base our strategies on what is, not content marketing myths we wish for.

Trade Libel: If you can’t say something nice, make sure you have proof

Attorney Kerry O’Shea Gorgone discusses trade libel and offers tips for minimizing legal risk in when publishing on behalf of a brand.

The five great questions of content marketing

Senior marketers came up with what they believe to be the five major questions of content marketing strategy and execution.

The alternative to content marketing command and control? Advice from OK Go

Refreshing advice from a rock band on how content marketing really works in the world today. Lessons from OK Go challenge the content status quo!

Three New Year Business Resolutions You Should Steal

This article reveals 3 doable business resolutions to make the new year your most focused and productive ever.

How to write your first speech

The opportunity to take the stage and give a speech may be the culmination of a dream. But now it’s time to get to work. How do you write your first speech?