All Blog Posts - Schaefer Marketing Solutions: We Help Businesses {grow}

Three Types of Goals and KPIs Needed for Social Media Analytics

These three common areas of social media analytics can help your business choose better goals and KPIs for tracking social media success.

How to become an influencer (even if you’re a little guy!)

You don’t have to be a big deal to become an influencer. You can start small and build your brand with these seven steps.

Why we create crap content: We’re afraid

Why do so many people keep creating the same crap content over and over? One reason might be professional fear and intimidation.

HR and social media: 7 Ways HR needs to act like marketing

Social media and HR need to go hand-in-hand these days as employers look for new ways to find the employees they need for the future.

Seven Essential Mobile Apps for Marketers

These seven mobile apps for marketers will help improve your effectiveness, productivity, and even your fun, right away!

The true goal of influence: Persuasion

Persuasion has a number of elements, and you can’t truly persuade without understanding your audience, the information they need to achieve their own goals.

Listen Now

Strategies to deal with losing readers through the newsfeed evolution

The newsfeed evolution means publishers are being forced to turn over content for free or become irrelevant. Here are strategies from top content publishers

Save this guide on how to moderate a panel discussion

Getting an opportunity to moderate a panel can be fun and rewarding if you’re prepared. Use these 10 tips to make sure it goes smoothly.

The State of Video Streaming

There’s a lot going on in video streaming, and it can be hard to keep up. This post goes over the latest happenings, so you can be up to date.

Seven new content forms rocking the marketing airwaves

The intense competition for attention will spawn exciting new content forms. Here are six innovations to keep your eye on.

5 questions you should ask yourself every day before bed

Mars Dorien shares five productivity questions he’s learned to ask at night to be productive with his work the next day. These are questions that we can all use.

Content marketing FOMO and the future of marketing budgets

In this latest episode of The Marketing Companion podcast, Mark Schaefer and Tom Webster discuss content marketing FOMO, and courage in marketing

Listen Now

Four marketing mega trends nobody’s talking about

Some of the less obvious marketing mega trends are also some of the most important. Four developments you need to consider for 2017.

Will Snapchat snap?

Snapchat announced it’s releasing a spectacle-based camera and re-imagining itself as a camera company. Smart move or big stretch? Will Snapchat snap?

Economist Study: B2B leaders conflicted about content marketing

B2B content marketing offers rewards for those who get it right, but most don’t, according to a new study. Many executives are overwhelmed by content.