Adapting To The NEW Consumer With Better Analytics
Do your current metrics do the job, or are new analytics needed to help connect the dots between all customer touch points and cater to the NEW consumer?
Blog Archive
A business case for diversity in digital transformation
When a janitor stole the show in a social media class, it suggests that there may be untapped resources for an organization’s digital transformation.
Do you have to be a great writer to be a great blogger?
Good writing matters. Can you be a great blogger without being a great writer? These tips will help you sharpen your skills.
What is the role of content marketing in an ad-free world?
In an increasingly ad-free world, content marketing (and all of its iterations) seems like a viable option to break through and reach customers.
Voice from the trenches: Midway through writing a book
Writing a book is a very difficult and time-consuming project. Here’s a progress report from the mid-way point in creating a book about becoming known today
Cutting, pasting, and going to court. Know your copyright rights
Know your copyright rights! A copyright and curation primer for marketers from attorney Kerry O’Shea Gorgone
A content dominance strategy drives new media economy
Subscription-based revenue now far exceeds advertising revenue amonf media consumers. A content dominance strategy is driving the new media economy
I love big blogs and I cannot lie.
Is the average attention span shorter today? Perhaps but there is still plenty of evidence to suggest that people are still consuming big blogs
Why working in marketing makes you bitchy
Does it seem to be more difficult to be working in marketing today? New research from Workfront explains why a career in marketing can make you bitchy!
We have a new government. IssueVoter can help you make sure they’re doing their jobs.
By Kiki Schirr, {grow} Contributing Columnist I’m not exactly Ms. Political. Elections used to be one of those things I avoided talking about, like religion and bowel movements. But then […]
Being an Empathic Marketer in an Automated World
Jeffrey Slater identifies the empathic marketer and gives us tips on how to become one among the endless marketing data and automation.
How do I find time to create content? 25 Ideas!
The number one stumbling block to marketing success is often finding the time to create content. Here are 25 amazing tips to help you!
Social media, technology and dirty politics
The U.S. political campaign was ugly, made uglier by technology leaks and gaffes. Will technology institutionalize dirty politics in America?
5 Marketing Lessons I learned from the dystopian “Black Mirror”
The hit TV series “Black Mirror” is more than entertaining. It teaches life lessons about marketing and a social media life.
What marketing skills do you need for career success today?
Debates rages over need for college education, marketing skills versus tech, and the future of marketing. What skills do you need for career success?
The Marketing Companion Podcast
Why not tune into the world’s most entertaining marketing podcast!
Let's plot a strategy together
Want to solve big marketing problems for a little bit of money? Sign up for an hour of Mark’s time and put your business on the fast-track.