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A reasonable guide to reddit for marketers

With 234 million active users, every marketer need to be aware of reddit. With its unusual culture, you’ll find value in this guide to reddit for marketers

5 Ways to distinguish your content and brand by using research

It’s extremely difficult to get your content to stand out today. But you can distinguish your content and brand by using these tips on featuring research

Do targeted Facebook ads work as well as we think?

Revelations by a major consumer product company shakes assumptions about the performance of targeted Facebook ads versus broad-based, more general ads.

Why it’s OK to be a social media guru

We live in an age when anybody can find their power, their influence, their voice, on the web. If you want to be a social media guru, go for it.

Four online business rules that don’t exist any more

Knowing your customers and focusing on a specialization are among the traditional online business rules that don’t matter any more, according to Mars Dorian

Why Content Shock is coming to a Facebook ad near you

If you read between the lines, Facebook just told us it’s going to become a lot more expensive to be in marketing soon. In their recent blockbuster earnings announcement, CFO Dave […]

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Social media predicts the next Carpool Karaoke stars

By using their affinity data, writer Hannah Chapple of Affinio shows us who should star on Apple’s new Carpool Karaoke series.

Why Instagram will not kill Snapchat

Instagram and Snapchat are at war as Facebook takes aim at its social messaging rival and its young audience. But don’t count out Snapchat yet.

Five ways the “attention economy” is driving your business

If you want your content to rise above the noise, be seen and be shared, you must understand the 5 levels of the Attention Economy and how to execute each.

Case study: Small business content marketing success

You don’t need a lot of money to realize marketing success. This case study is a great illustration of small business content marketing on a budget.

How your personality aligns with social media content types

If you’re trying to develop social media content, your success might depend on your personality type. Here is a guide to help you get started.

Four actual, non-spammy strategies for Pokémon GO and local businesses

How smart local businesses can benefit from the Pokémon GO craze without opening themselves up to liability. Pokemon Go and local businesses success.

Should Facebook be regulated?

Facebook sets its own standards for content and community apart from other government guidelines for violence and obscenity. Should Facebook be regulated?

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Finally, the truth about social media and customer engagement

Where should we have our social media presence to optimize customer engagement? Snapchat? Facebook Live? Twitter? Maybe we’re asking the wrong question.