Rise Above the Noise.
Receive my best posts on marketing and strategy, delivered to your inbox, free with no strings attached!
You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer
What is the next big thing? There are no fewer than 10 of them! Here are the mega-trends re-writing the rules of marketing.
The marketing world is one big selfie. Well. It is. Let me tell you why.
Smart marketers don’t just jump into an influencer marketing campaign — especially when these 3 risks can cost them poor results or trouble with the law.
The KNOWN book by Mark Schaefer establishes a step-by-step guide to helping you establish a successful personal brand. Here are five critical lessons.
While some companies try to contain the employee online presence, Cisco sees it as a life skill. Is social media proficiency the new competitive advantage?
To stand out in a competitive and information-dense world, should we be focused on creating content, or providing experiences?
You might not have $6 million to run an ad during Super Bowl LI, but you can apply Super Bowl marketing lessons from scrappy brands all year long.
[podcast_player] By Mark Schaefer Is your head spinning over the prospect of digital transformation and marketing? Certainly the change ahead might seem dizzying. Social media
Coke and Budweiser both featured Super Bowl ads with a theme of diversity and acceptance. One was an example of great brand-building, one was cheap schlock.
Hustle is the new black. But what is the true meaning of hustle today? Is business success all about you, or about them?
Reputation matters and it can be destroyed even by a single incident. Here’s how to use technology and common sense to maintain a good company reputation.
The world’s most powerful tweeter is in the house. The White House, that is. What do you do if the president tweets you?
Sure, you can say whatever you want on social media. But are you aware of the long-term implications of politicizing your brand?
Life happens and sometimes things go wrong with your online client. Here are three strategies to take the heat out of customer conflict
Sales are down, critics are on the rise, and Apple is falling behind on several key technologies. Is the Age of Apple over?
