All Blog Posts - Schaefer Marketing Solutions: We Help Businesses {grow}

Six steps to increase your app conversion rate

Learn how to increase your app conversion rate through these six steps, including book and tool recommendations

8 Strategies to stand out when you’re late to the content marketing game

If you’re late to the content marketing game, you can still make a dent in the competition. Here are eight strategies to stand out.

Is content swiping smart marketing or brand desperation?

Forbes is pushing the boundaries once again by re-purposing content from Quora. Is content swiping like this smart marketing or brand desperation?

Social media giants tighten their grip on small content producers

Social media promised to be the great equalizer for all businesses but content producers are being squeezed by companies if they don’t play by the rules

Does every business need content marketing? A reality check.

It’s time to emerge from the echo chamber and view content marketing rationally. Does every business need content marketing?

A thought exercise on social media and critical thinking

Research shows that being immersed in web activities might reduce our ability process information. The enigma of social media and critical thinking.

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Success may mean staying true to what you know is true

Buckling to the pressure of corporate culture can be deadly to strategy. Success may mean staying true to what you know is true

5 Tips for Conducting an Effective Interview (Even When Interviewing’s Not Your Thing)

Conducting an effective interview is a big part of creating content today. Whether developing a blog post, video or podcast, these tips will help.

20 Ideas to super-charge your social media network

Behind every social media success there is a content strategy and a network strategy. Here are 20 ideas to build your social media network.

Why it’s a very good sign that people don’t read your content

Research shows that most people don’t read your content before they share it. Here’s why this may be the best news your business could receive.

A reasonable plan to scale content marketing efforts

Processes and workflows to better scale content marketing efforts, including The Content Marketing Pyramid method for scaling up.

How to be a marketing maverick in an old-fashioned industry

Elaine Ball shares how it pays to be a marketing maverick when your clients or your industry is old-fashioned, or in her case, geeks.

The reality of online influence and the only thing that matters

In the online realm, title doesn’t matter, achievement doesn’t matter, wealth doesn’t matter. The key to building online influence is being known.

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Are you unknowingly supporting hate speech?

Many people are becoming numb to online hate speech. We need to see it for what it is and stop glorifying hate as a form of entertainment.

A reasonable guide to reddit for marketers

With 234 million active users, every marketer need to be aware of reddit. With its unusual culture, you’ll find value in this guide to reddit for marketers