All Blog Posts - Schaefer Marketing Solutions: We Help Businesses {grow}

Social Media and ASO: The Two Essentials of App Marketing

Lilach Bullock’s techniques for using ASO and Social Media to your advantage when promoting your app.

One easy tip to increase content sharing immediately

This overlooked aspect of content sharing is jeopardizing your chances to get your content viewed and shared. A tip to increase content sharing.

A Special Message for You: The Power of Personalized Marketing

Kerry O’Shea Gorgone discusses the power of personalized marketing, its impact on a company’s ROI, and how companies can get started.

Are marketers getting lost in the Dark Funnel?

The complexity of the customer journey has created a dark funnel for marketers. Luckily, emerging technology can help.

Words that inspire and change us

Tom Webster and Mark Schaefer get personal as they reveal words that inspire them and changed their careers

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The uncomfortable state of content marketing metrics

Research shows he view of content marketing effectiveness is down. Effective content marketing metrics might be getting more elusive.

Putting content marketing on time out for a moment

Are you really in the content marketing business or the content creation business? Let’s put content marketing on time out for a moment to sort it out

5 Critical things you need to know about Periscope now

Periscope’s new autoplay feature in Twitter streams could be a game changer. Is your brand prepared? Check out these 5 tips to fully utilize Periscope.

The data-driven sales team

Over the last three years I’ve been doing quite a bit of “social selling” training for big companies and it has been an interesting experience. I see that some people […]

How to get things done even when you can’t concentrate: Return on Attention

James Hahn’s perspective on overcoming ADHD and maximizing your “Return on Attention”

Submitting to Facebook and other content adjustments you need to make today

The content marketing landscape is changing and we need to shift tactics. One idea discussed by Mark Schaefer and Marcus Sheridan is submitting to Facebook

Is the tail wagging the dog?

The next four minutes could change your life. Is the tail wagging the dog in your life?

GIF: the Marketer’s Unsung Hero

The Internet of Things will be ruled by kids

Legal considerations, security issues and organizational malaise might slow corporate adoption of the internet of things but step aside, here come the kids.