Bonus KNOWN Content
Continue the inspirational journey of KNOWN with new case studies, ideas, and tips from author Mark W. Schaefer.

Go-to resources to modernize your marketing mindset
Many marketers are “frozen”in their approach, basing strategies on tried-and-true ideas that worked three years ago. Here are some resources to help you modernize your marketing mindset!

Five golden lessons from writing 2,000 blog posts (and counting)
I’ve learned some lessons from writing more than 2,000 blog posts. Here are a few surprises that may resonate with content creators.

Why personal branding is not pathetic (or, why Sheryl Sandberg never wears a T-shirt)
Everyone has a personal brand, so why argue against it? Personal branding is part of our business world and it makes sense to be intentional about it.

The business case for content marketing consistency
It’s very simple. To win in the long term with content marketing, you need to show up. Content Marketing Consistency.

Three ways people fumble their personal brand strategy
People are bumping up against three hurdles as they try to determine their personal brand strategy. Here are some ideas to overcome and break though!

Mental toughness, personal crisis, and the role of grit in your success
When I talked to many successful people, I learned that they had a certain toughness, or grit. Here’s some ideas to get you through the tough times.

Straight talk on being a social media consultant
It takes more than a love of social media to make it as a social media consultant. A few insider tips on what the work is really like!

Use This Surefire Guide To Boost Your Social Media Followers
Use these four surefire tactics for growing your social media followers, without spending one dime on advertising or buying followers.

Once you’re “KNOWN,” here’s how to stay that way
You’ve put your work into a personal brand but your status will dissipate if you don’t remain known in your industry. Here are five tips to sustain you!