Bonus KNOWN content

A strategy to stay relevant in a tumultuous marketing world

Developing a meaningful personal brand may mean the difference between getting the business or not, and maybe remaining relevant in a fast-changing world.

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Surprise! It’s not about passion. Five lessons on building a huge personal brand

The KNOWN book by Mark Schaefer establishes a step-by-step guide to helping you establish a successful personal brand. Here are five critical lessons.

Social media proficiency: A life skill?

While some companies try to contain the employee online presence, Cisco sees it as a life skill. Is social media proficiency the new competitive advantage?

Why content is your enemy and experiences are your friend

To stand out in a competitive and information-dense world, should we be focused on creating content, or providing experiences?

The difference between “free speech” and politicizing your brand

Sure, you can say whatever you want on social media. But are you aware of the long-term implications of politicizing your brand?

Building a personal brand? Here’s why you need to ignore SEO

This might seem like strange advice but the best way to build your personal brand is to ignore SEO. To win today, originality rules.

What it’s like to be hugged by a brand. Literally.

Technology is great but sometimes it moves us away from the human, vulnerable connection our customers crave. Sometimes you need to be hugged by a brand.

Voice from the trenches: Midway through writing a book

Writing a book is a very difficult and time-consuming project. Here’s a progress report from the mid-way point in creating a book about becoming known today