Bonus KNOWN Content
Continue the inspirational journey of KNOWN with new case studies, ideas, and tips from author Mark W. Schaefer.

Five ideas to rebuild your personal brand after a move
Five ideas to rebuild your personal brand after a move

3 Life lessons that led to social media success
Sometimes life’s hard lessons pave the way for unexpected new success, even in the field of social media marketing.

Three dazzling examples that turned online influence into offline results
Most social online influence marketing is done all wrong. But these three case show that there is hope!

“Dongle incident” proves we live in a world with no room for error
The much-reported dongle incident demonstrates that we are in a new world with little room for error when it comes to civility

My Foray Into the Social Media Fray
It took a leap of faith for the author to move from social media coward to the social media fray

7 Personal Branding Lessons You Learn by Falling in Love
Personal Branding is not about creating a larger than life image; it is about aspiring to be as beautiful and large as life is. Like falling in love.

Can social media personalities “scale?”
Can social media personalities scale? The author looks at the limitations. The irony of social media is, the more popular you become on the social web, the less effective you might be! Is there an answer?

The best marketing value in the world?
There is only one place you can go to network with the brightest marketing minds in the business for under $100.
The results are in: An experiment in social influence
Is it possible to influence a huge social media following into taking action? An examination of the hazards of social influence.