The business case for breaking the content marketing rules
Following the content marketing rules could lead to bland content that simply doesn’t work. To win today, you need to be uncommon.
Archive for the ‘Content Ignition Strategy’ Category
Why it’s a very good sign that people don’t read your content
Research shows that most people don’t read your content before they share it. Here’s why this may be the best news your business could receive.
Why Content Shock is coming to a Facebook ad near you
If you read between the lines, Facebook just told us it’s going to become a lot more expensive to be in marketing soon. In their recent blockbuster earnings announcement, CFO Dave […]
How do you build a content strategy when a market is already littered with “experts?”
I saw this question posted at a recent marketing conference and I think it will resonate with many readers. I’ll answer it as best I can today: “My challenge is […]
Should your content generate leads or relationships?
There are two content marketing camps. Should your content generate leads or relationships? A discussion of both views.
How do you make your content the signal instead of the noise?
Marketers have to deal with an increasingly crowded world. How do you make your content the signal instead of the noise?
A course correction for influence marketing measurement
Some people are getting $30,000 for a single branded Snapchat story. Influence marketing measurement needs a course correction
Research proves there is still a place for long form content
New research from Pew proves there is still a place for long form content in your marketing plan.
Highlights from my #SMMW16 keynote speech
In this keynote speech, Mark Schaefer explains that overcoming issues with social media ROI, resources and reach are the keys to reaching higher.
The Marketing Companion Podcast
Why not tune into the world’s most entertaining marketing podcast!
Let's plot a strategy together
Want to solve big marketing problems for a little bit of money? Sign up for an hour of Mark’s time and put your business on the fast-track.