Finally, the truth about social media and customer engagement
Where should we have our social media presence to optimize customer engagement? Snapchat? Facebook Live? Twitter? Maybe we’re asking the wrong question.
Archive for the ‘Facebook marketing’ Category
The new psychology of content consumption
The psychology of content consumption is changing dramatically, affecting Snapchat, content streaming habits, and Facebook strategy. Plus, audio emojis!
The 6 Scariest Words in Digital Marketing
The recent Facebook newsfeed announcements has content publishers in a tizzy. What is the change and how will it affect us going forward?
Research shows content engagement is disconnected from brand goals. What’s next?
Research shows Content engagement is disconnected from brand goals like reach and resonance. What’s next?
Are you ready for the mega-shift from social media to private media?
There is a big change going on in the way consumers are communicating. Are private media channels a signal of a post social media era?
Facebook and Snapchat at war, and four other groovy media trends
Facebook and Snapchat are at war, while Twitter is finding its cool and Audible is seeking audio domination. A podcast on media trends!
Four ways Facebook Instant Articles will dramatically impact marketing
The floodgates are about to open as Facebook Instant Articles integrates with Wordpress blogs. We’ll need new strategies.
Break the mold: Why content marketing needs to be like a chalupa
Content marketing is in ‘dark days,’ requiring fresh approaches to creativity. In fact, maybe your content marketing needs to be like a chalupa!
Submitting to Facebook and other content adjustments you need to make today
The content marketing landscape is changing and we need to shift tactics. One idea discussed by Mark Schaefer and Marcus Sheridan is submitting to Facebook
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