Archive for the ‘Internet marketing’ Category

A new day for online marketing: Beginning your own rebellion

Sally Miller shares how Mark Schaefer’s book “Marketing Rebellion” inspired her to a new approach in her online marketing.

Maybe the future of marketing looks like @Everlane

Online retailer Everlane is organizing and acting like a non-profit.Is this a glimpse of the future of marketing and business?

Why achieving marketing accountability is harder than it seems

In driving for the marketing accountability in our organizations, business leadership has forgotten one key driver of accountability – authority.

Audience or authenticity? Why building an audience strains your soul

We create content, but content also creates us. Building an audience takes authenticity, but it can also take it away.

A celebration of ten years of blogging, a celebration of you

Mark Schaefer reflects on ten years of blogging, what it has meant to him and what it could mean to you.

Human-centered marketing case study: A radical business turnaround

This business owner was ready to give up but a new human-centered marketing approach resulted in a dramatic business turnaround.

It Doesn’t Matter What Your Competition is Doing

Most marketing teams are adept at tracking what their competition is up to, a major concern is that marketing teams are concerned with what the competition is doing, and not why they’re doing it.

Is it time to regulate social media influencers?

There has been a ton of bad news on the web about the bad behavior of influencers. Is it time to regulate social media influencers? The author says, “no.”

No. Not every company needs to take a brand political stand.

Values-based marketing is one of the hottest topics around but it’s not for everybody and you should not be taking a brand political stand without due diligence.