Content monetization, brocial media, and the role of love in business
A wide-ranging interview covering content monetization, personal branding, and the new role of love in building an actionable audience.
Archive for the ‘Internet marketing’ Category
New research reveals Americans migrating to three social media platforms
New research reveals Americans are avoiding ads at record rates, buying up smart speakers, and migrating to three main social media platforms
Drones, Bots and AI oh my. SXSW highlights
Mark Schaefer provides some personal highlights from SXSW 2017, including observations on chatbots, new media and angry artificial intelligence.
The political company? How business strategy is being re-invented by social media
Social media has been good for businesses, forcing them to be more human and transparent. But the next evolution may force a re-write of corporate strategy.
10 Epic Shifts that are Re-Writing the Rules of Marketing
What is the next big thing? There are no fewer than 10 of them! Here are the mega-trends re-writing the rules of marketing.
The greatest content marketing case study in history
GE turned a boring product into a thing of beauty that made its customer shed tears of joy. Is this the greatest content marketing case study ever?
Three New Year Business Resolutions You Should Steal
This article reveals 3 doable business resolutions to make the new year your most focused and productive ever.
In case you missed it, the best marketing posts of 2016
These best marketing posts of 2016 explore the changes trending in marketing, the humanity of brands, content marketing myths and more.
A content dominance strategy drives new media economy
Subscription-based revenue now far exceeds advertising revenue amonf media consumers. A content dominance strategy is driving the new media economy
The Marketing Companion Podcast
Why not tune into the world’s most entertaining marketing podcast!
Let's plot a strategy together
Want to solve big marketing problems for a little bit of money? Sign up for an hour of Mark’s time and put your business on the fast-track.