Archive for the ‘Leadership’ Category

Timeless marketing lessons from KISS, Paula Abdul, and a hologram machine

Marketing lessons from KISS, a brush with Paula Abdul, and an unfortunate incident with holograms are just part of the fun on The Marketing Companion.

Facebook: The place where social change goes to die?

The Facebook news stream is a profoundly ineffective place to change somebody’s mind. Is this any way to create social change?

“Never ask why” and other life lessons from 65 countries

Traveling to 65 countries has provided a unique business and life perspective. This blog post takes you along on some of the adventures.

Don’t blame the influencers for corrupt influence marketing efforts

Unilever’s CMO blasted corrupt influence marketing practices but this article explains that the real fault lies in his own company

Three words that guide all content marketing strategy today

In a world of ever-growing complexity, focusing on these three words may provide effective direction to any marketing strategy.

What to do when your company is “sell sell sell” and won’t allow human content

Are you stuck in a company culture focused on sell, sell, sell? Here are tips to overcome and eventually work in a world focused on human content.

Do you create content for clicks or as an act of service?

To stand out today, too many are trying to be sensational or outlandish. But an alternative is to create content as an act of service that creates a legacy.

Five marketing leadership lessons from the Internet’s biggest scandal

This video blew up and created the Internet’s biggest scandal in years. What marketing leadership lessons can be distilled rom the underlying issues presented in this case?

How to succeed in the ego-ravaged drama queen world of social media

In many circles the social media ego rules. It’s hard not to be hurt when you’re left off these “lists,” but here’s a way to survive with pride intact.