Archive for the ‘Marketing best practices’ Category

Consider the bank of goodwill as your online networking strategy

Online networking strategy isn’t complicated, but it does require making deposits the invisible bank of goodwill. This post explains how.

Returning to the human roots of marketing

Too often we are looking toward a technology-first marketing strategy and we have lost sight of the human roots of marketing.

Story-selling and other hot content trends to watch now

Mars Dorian brings home three hot content trends he picked from conferences he attended in Europe, including story-selling

Why customers really don’t want to engage with your brand

Customer engagement has always been a driver of social media strategy. But maybe customers don’t want to engage with your brand after all.

10 Non-obvious advantages of social listening every business should discover

Magdalena Urbaniak of Brand24 shares 10 advantages of social listening and how businesses can take utilize it to further their brand or business.

Four reasons most marketing departments are stuck in 2010

The author describes how shocking it is that many marketing departments are stuck. He explains the four reasons why and issues a call to action for change.

How $1.50 can make or break your most important customer experiences

The author argues that the accounting department can’t be in charge of customer experiences. Satisfaction may come from engineering “peak moments.”

The Argument Against Gated Content

Gated content is a popular way to create value for a content marketing strategy. This post describes why this strategy might be working against you.

How to newsjack popular trends like the #WorldCup for your brand

Building a brand on the back of a popular news item or trend can work — or not — based on the timing and effectiveness of your campaign. This post explores the art of the newsjack.