Content shock re-visited, the content marketing myths and realities
Content Shock is here. It’s time to look at the world realistically and base our strategies on what is, not content marketing myths we wish for.
Archive for the ‘Marketing best practices’ Category
The alternative to content marketing command and control? Advice from OK Go
Refreshing advice from a rock band on how content marketing really works in the world today. Lessons from OK Go challenge the content status quo!
4 Ways Marketers Can Up Their Mental Game
Marketers are constantly faced with change. These four tips for routines and processes can help deal with change and up your mental game.
The gig economy and conversational marketing
The gig economy now makes up 2 percent of the U.S. economy and it’s on the rise. Technology is opening up amazing new freelance opportunities
What it’s like to be hugged by a brand. Literally.
Technology is great but sometimes it moves us away from the human, vulnerable connection our customers crave. Sometimes you need to be hugged by a brand.
Content marketing strategy: Start with questions, end with insights
An easy way to begin a content marketing strategy is to focus on answers but most businesses will have to eventually focus on insights.
Your marketing strategy is not a decision. It’s decided for you
It’s easy to get overwhelmed by the many available marketing options. But most of the time your marketing strategy has already been decided for you.
What is the role of content marketing in an ad-free world?
In an increasingly ad-free world, content marketing (and all of its iterations) seems like a viable option to break through and reach customers.
A content dominance strategy drives new media economy
Subscription-based revenue now far exceeds advertising revenue amonf media consumers. A content dominance strategy is driving the new media economy
The Marketing Companion Podcast
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