Should you make the leap into sponsored content?
The advertising money is flowing into sponsored content. Is it time for to take money for sponsored posts?
Archive for the ‘Marketing best practices’ Category
The ROI of Twitter, Explained
Sometimes the return on your social media investment comes to you in the strangest ways. Here is the ROI of Twitter explained
10 Strategies to Battle Content Shock
We are entering a world of increasing marketing complexity as information density explodes. Here are 10 strategies to break through.
Where does social media fit in the marketing mix?
Is social media today really about connecting or has it become another form of advertising?
Social Media Explained. Really.
Social Media Explained will get you up to speed on social media fundamentals fast!
31 business building benefits of Buyer Personas
Think you know Buyer Personas? Think again! Here’s a valuable guide to the business value of this marketing tool.
Six Arguments Against Content Shock
Addressing some of the primary points of dissention with the Content Shock idea
Your checklist for safe Influence Marketing
Influence marketing is growing in importance and stature but are you aware of the legal requirements to do it effectively?
Click Ad Fraud is out of control — Here’s how you can fight back
You might be losing 25% or more of your online ad budget to fake sites. Here are some steps to fight back.
The Marketing Companion Podcast
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