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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer
A hand-selected group of the best social media books from 2014.
5 Critical (and unique) considerations about PR measurement
By Rick Wion, {grow} Community Member I had to Google it. Even after I did, I wasn’t entirely sure where in the world Macedonia really
How far can you really plan into the future? Perhaps your marketing strategy needs to be continuous.
In an era of Big Data, sometimes marketing insight comes from the most unlikely of places
Setting up a social media command center can be risky and expensive without thinking through some key strategic considerations
What are the boundaries of inbound marketing? News Hubspot spurs a debate.
By Eric Wittlake, {grow} Contributing Columnist Back when direct mail was a staple of B2B marketing, everyone involved knew your list could make or break

The advertising money is flowing into sponsored content. Is it time for to take money for sponsored posts?

Sometimes the return on your social media investment comes to you in the strangest ways. Here is the ROI of Twitter explained
Mark Schaefer is the top-rated marketing and business keynote speaker at conferences all over the world.
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