Six Arguments Against Content Shock
Addressing some of the primary points of dissention with the Content Shock idea
Archive for the ‘Marketing best practices’ Category
Your checklist for safe Influence Marketing
Influence marketing is growing in importance and stature but are you aware of the legal requirements to do it effectively?
Click Ad Fraud is out of control — Here’s how you can fight back
You might be losing 25% or more of your online ad budget to fake sites. Here are some steps to fight back.
Time to re-think your business: “Competitive advantage” no longer exists
Competitive advantage” has been an important business mantra for decades but does it even exist any more?
How do you use social media to promote a boring product?
Is your product boring? Social media still might fit in your plans, as this example shows.
Are we in a marketing revolution … Or something even more surprising?
Perhaps this is not a marketing revolution after all. Maybe there is something deeper going on here.
Five marketing and business lessons from Japan
Do you bow deeply to your customers? Here are for inspiring business lessons from the Japanese
10 marketing tips to help your start-up stand out at a trade show
Mark Schaefer takes observations from SXSW to help businesses learn how to stand out at a trade show
The insider’s guide to social media consulting success
Social media consulting success doesn’t start with a Facebook page. Let’s back up a few steps first.
The Marketing Companion Podcast
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