Striving for brand preference versus brand awareness
A short observation on brand preference. Think of a soft drink brand. There is a good chance you named a Coke or Pepsi product because of their profound brand strength. […]
Archive for the ‘Marketing Strategy’ Category
20 Entertaining Uses of ChatGPT You Never Knew Were Possible
New uses of ChatGPT are exploding on the marketplace. Here are inspirational ideas to get you going.
Why ChatGPT will profoundly transform every marketing career, starting now
Have you tried ChatGPT? You need to, and now. Your career is in the balance.
Content Marketing is no longer about the content
Content marketing is no longer about the content. The creator may matter more.
The rise and fall of my Web3 creator token. A drama in four acts
Launching a Web3 creator token was perilous, stressful, and educational.
BeReal: A practical guide for marketers and adults
BeReal is a red-hot new app. Fiona Lucas reviews it from a personal and professional perspective.
Could this be the golden age of freelance (and other timely observations)
Companies are outsourcing their creative at a furious pace. Is this the Age of Freelance? Plus other short observations on the marketing world.
The overlooked relationship between status and marketing
Status and marketing go together but in some misunderstood. ways, according to Keith Jennings and Mark Schaefer in this new podcast episode.
Buying on beliefs? I don’t believe it
More and more customers claim they are “buying on beliefs” but is that really true?
The Marketing Companion Podcast
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Let's plot a strategy together
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