Are you getting buried by the stylized persona?
The danger of the stylized persona and other timely marketing observations.
Archive for the ‘Marketing Strategy’ Category
How social media commitments can eat you alive
Are your social media commitments eating you alive? This is a good time to assess and clean house.
Reconsidering the marketing budget when everything is marketing
Have you considered how HR, Purchasing, and Transportation are part of the marketing budget?
Five things I would do differently if I were starting over
How would I adjust my career if I were starting over?
The thunderous collision of civil activism and marketing
Civil activism and marketing make for uncomfortable yet unavoidable partners. Mark Schaefer and Brooke Sellas discuss this thunderous trend.
Is your marketing getting a little better each year? That’s not enough.
Are you doing a little better each year? Marketing iteration may be a path of obsolescence.
15 Popular Marketing Trends: Hot or Not?
On the new episode of The Marketing Companion, Mathew Sweezey and I tackle 15 popular marketing trends in 45 minutes. Going into a new year, we each weigh in on […]
The unexposed relationship between content, creativity and money
There is a weird relationship between creativity and money. In fact, it’s probably not what you think at all.
The underrated role of marketing habits
Marketing habits can make or break a marketing effort. It’s time to explore this idea.
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