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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer

A short observation on brand preference. Think of a soft drink brand. There is a good chance you named a Coke or Pepsi product because

New uses of ChatGPT are exploding on the marketplace. Here are inspirational ideas to get you going.

Have you tried ChatGPT? You need to, and now. Your career is in the balance.

Content marketing is no longer about the content. The creator may matter more.

Launching a Web3 creator token was perilous, stressful, and educational.

BeReal is a red-hot new app. Fiona Lucas reviews it from a personal and professional perspective.

Companies are outsourcing their creative at a furious pace. Is this the Age of Freelance? Plus other short observations on the marketing world.

Status and marketing go together but in some misunderstood. ways, according to Keith Jennings and Mark Schaefer in this new podcast episode.

More and more customers claim they are “buying on beliefs” but is that really true?

A study uncovered 10 rules of business growth. Will they work for you?
Mark Schaefer is the top-rated marketing and business keynote speaker at conferences all over the world.
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