My COVID experience. An update
My COVID experience changed my life. Here’s what’s happened.
Archive for the ‘Marketing Strategy’ Category
Adopting cryptocurrency as a marketing strategy
In this guest post by John Rock, he takes a look at adding cryptocurrency as a marketing strategy for small businesses.
Seven daily habits to make you a more consistent content creator
You don’t have to be a genius to be a consistent content creator. Just follow these seven habits.
The pandemic opened new opportunities for personalization
The pandemic is driving new customer expectations for personalization and new opportunities for businesses
This business fail taught me about psychological switching costs
One of the most overlooked marketing obstacles when launching a new product is psychological switching costs. And today I have a personal story about condoms to demonstrate this important idea. […]
Three resources to stay relevant … and more
We all want to stay relevant. Here are some ideas and some short takes from the world of marketing.
Does your business need an online community?
Online community is the most misunderstood concept in marketing. Here’s why.
10 Conversation starters for your marketing team
Here are 10 conversation starters to re-energize your marketing department.
The future of influencers and retail
Influencers and retail stores will have a symbiotic new relationship according to this futurist.
The Marketing Companion Podcast
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Let's plot a strategy together
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