Why does marketing exist?
Is marketing about memories and stories or something more?
Archive for the ‘Marketing Strategy’ Category
Why I take Instagram seriously, and you should, too.
Instagram isn’t fluff. It’s you … or should be!
A rant: Marketing means rolling up your sleeves and doing something
A rant … Marketing needs to be more than tricking a person to click on a link.
What every marketer needs to know about direct to consumer brands
Shopping online has become a necessity so direct to consumer sales, which bypass traditional stores, have exploded. Marketers must keep up.
The iceberg chart of content creation
Content creation success requires a long-term mindset.
The fatal flaws of Clubhouse
Clubhouse is awesome and growing fast. But there are challenges for content creators.
Why 2021 will be the most important year in the history of marketing
2021 might seem scary but it is also the most important year in the history of marketing. Mark Schaefer tells you why.
Holding out for normal is probably not a good idea
I can’t hold out for normal any more. It’s time for transformation.
Don’t let marketing drive your values, let your values drive your marketing
Look to your origin story, legacy, and narrative to guide marketing based on values.
The Marketing Companion Podcast
Why not tune into the world’s most entertaining marketing podcast!
Let's plot a strategy together
Want to solve big marketing problems for a little bit of money? Sign up for an hour of Mark’s time and put your business on the fast-track.