The cookies must die.
Cookies have been an essential part of eCommerce strategy but it is time to evolve because the consumers always win.
Archive for the ‘Marketing Strategy’ Category
Why branding is rooted in evolution. We brand to survive.
Evelyn Starr looks at how your company hasn’t really had control over your brand – consumers do, and they brand to survive.
The surprising math behind a growing social media community
Establishing a growing social media community is not easy and if you look at the math, it becomes even weirder!
What’s the difference between marketing versus branding?
“What is the difference between marketing versus branding?” a young person asked. Here is an answer.
The happy marketing story of the big fat pig
A big fiberglass pig sets the stage for a very happy marketing story from Mark Schaefer.
How to Apply Servant Leadership Principles to Modern Marketing Practices
Servant leadership is not a new principle but it is newly-relevant in a world where marketers strive for relevancy.
Assessing a decade of social media marketing with Jay Baer
A few weeks ago, my friend Jay Baer and I started reminiscing about the last ten years. Can you believe we’re at the end of a decade? In many ways, […]
If you’re struggling with strategy, focus on the three market disciplines
This post explores the three market disciplines that should be at the core of any marketing strategy.
What is the current state of content distribution? The answer is “who”
Content distribution strategy is changing dramatically as the competition heats up. Success may depend on the word “who!”
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