Archive for the ‘Marketing Strategy’ Category

Discovering your true point of differentiation

Many companies can’t describe their point of differentiation. Why should somebody buy from you instead of a competitor? Until you can identify that, you don’t have a marketing strategy.

10 Non-obvious advantages of social listening every business should discover

Magdalena Urbaniak of Brand24 shares 10 advantages of social listening and how businesses can take utilize it to further their brand or business.

How $1.50 can make or break your most important customer experiences

The author argues that the accounting department can’t be in charge of customer experiences. Satisfaction may come from engineering “peak moments.”

Case study: Winning the #WorldCup with Epic Content

One of our favorite case studies of all time is the story of how Nike used epic content to win the World Cup buzz. Here is the inside story of how some of the biggest names in sports came together to launch a massive marketing victory.

The Hidden Reason Your Marketing Team (And Business) is Stuck

Sometimes we don’t even know we’re stuck. Read this post for the 3 telltale signs your marketing team is stagnant, plus surefire ways to improve efficiencies, save time, save money, and spark growth — all at the same time.

Three words that guide all content marketing strategy today

In a world of ever-growing complexity, focusing on these three words may provide effective direction to any marketing strategy.

Five steps toward using Hero Content to create an epic brand journey

Fabio Tambosi of Nike shares his experience in using hero content to create an epic consumer brand journey while working as a brand manager for Nike during the World Cup.

Should You Stay In-House or Outsource Your Marketing?

Many big brand names are moving all of their marketing activities in-house. Even so, there are two other options to consider. Should you consider a hybrid team or outsource your marketing? Here’s a look at all three options.