Archive for the ‘Marketing Strategy’ Category

Why personal branding is not pathetic (or, why Sheryl Sandberg never wears a T-shirt)

Everyone has a personal brand, so why argue against it? Personal branding is part of our business world and it makes sense to be intentional about it.

Content Shock isn’t the problem. It’s the solution.

Controversial? Hardly. Content Shock is actually the most effective content marketing strategy if your goal is inbound marketing benefits

Snapchat needs to pay attention to the cool kids, and so do you

Ignoring the cool kids seems to be a trend that is undermining business success. Marketing truth is not in the dashboards. It’s with your best customers.

An indispensable guide to 12 possible content marketing strategies

Creating content marketing strategies might seem intimidating but it doesn’t have to be. This guide simplifies the process.

What’s the Twouble with Twitter Marketing?

Twitter marketing? Not many are doing it, but why? Is Twitter a worthless waste of time, or an overlooked opportunity to reach new audiences?

Why the content marketing future is NOT in video content

Will you be left behind if you don’t produce video content? Here is evidence to explain why the content marketing world will balance out.

3 Timeless tips for selling your online product in an overcrowded market

Why likeability leads to sales and other insider tips from Mars Dorian on how to sell your products in an overcrowded market

What is your strategy in an era of brand resistance?

Marketers are supposed to build a brand. But what does the field of marketing look like in an era of consumer brand resistance?

A significant content insight if you’re marketing personal services

Marketing personal services takes a human touch. People are buying you, not your content so there is an imperative to bring a human dimension to marketing.