Archive for the ‘Marketing Strategy’ Category

Your marketing strategy is not a decision. It’s decided for you

It’s easy to get overwhelmed by the many available marketing options. But most of the time your marketing strategy has already been decided for you.

Adapting To The NEW Consumer With Better Analytics

Do your current metrics do the job, or are new analytics needed to help connect the dots between all customer touch points and cater to the NEW consumer?

A content dominance strategy drives new media economy

Subscription-based revenue now far exceeds advertising revenue amonf media consumers. A content dominance strategy is driving the new media economy

Being an Empathic Marketer in an Automated World

Jeffrey Slater identifies the empathic marketer and gives us tips on how to become one among the endless marketing data and automation.

HR and social media: 7 Ways HR needs to act like marketing

Social media and HR need to go hand-in-hand these days as employers look for new ways to find the employees they need for the future.

Strategies to deal with losing readers through the newsfeed evolution

The newsfeed evolution means publishers are being forced to turn over content for free or become irrelevant. Here are strategies from top content publishers

The State of Video Streaming

There’s a lot going on in video streaming, and it can be hard to keep up. This post goes over the latest happenings, so you can be up to date.

Content marketing FOMO and the future of marketing budgets

In this latest episode of The Marketing Companion podcast, Mark Schaefer and Tom Webster discuss content marketing FOMO, and courage in marketing

The One Thing That’s Better Than Knowing Your Customers

Knowing your customers is a never-ending quest for most marketers. Understanding the customer helps marketers position the product, and sales teams persuade consumers to buy. It’s why businesses exist. However, […]