Archive for the ‘Marketing Strategy’ Category

How to Make Super Bowl Marketing Magic Last All Year Long

You might not have $6 million to run an ad during Super Bowl LI, but you can apply Super Bowl marketing lessons from scrappy brands all year long.

The new standards for strategy and social media success

The fundamentals of social media success may have nothing to do with your strategy, budget, or team you’ve assembled. Success begins with something deeper.

Content shock re-visited, the content marketing myths and realities

Content Shock is here. It’s time to look at the world realistically and base our strategies on what is, not content marketing myths we wish for.

In case you missed it, the best marketing posts of 2016

These best marketing posts of 2016 explore the changes trending in marketing, the humanity of brands, content marketing myths and more.

How SMBs can get more leads through marketing automation

Marketing automation will save any business owner valuable time. Lilach Bullock shares how you can use marketing automation to gain leads for your business.

7 and a Half Quotes That Aren’t Supposed to be About Marketing

These quotes about marketing aren’t about marketing. Or are they? Oh, you’ll just hve to judge for yourself!

37 Big Data Case Studies with Big Results

Rob Petersen shares 37 big data case studies where big data yielded big results for major companies across the globe, showing how big data can work.

Your marketing strategy is not a decision. It’s decided for you

It’s easy to get overwhelmed by the many available marketing options. But most of the time your marketing strategy has already been decided for you.

Adapting To The NEW Consumer With Better Analytics

Do your current metrics do the job, or are new analytics needed to help connect the dots between all customer touch points and cater to the NEW consumer?