Why Joe Pulizzi and I disagree on today’s content marketing dynamics
The world keeps moving and we need to constantly re-set our marketing strategies.. This is the heart of differing views with Joe Pulizzi of CMI.
Archive for the ‘Marketing Strategy’ Category
Creating Customer Value: 30 Possible Ways You Can Create Value for Your Customers
We all want to create customer value. But do you know which of these 30 ways you are actually achieving that and how it impacts your success?
A Simple Rule for How Brands Should Work with Influencers: Attention Retention
Jay Acunzo shares how brands should approach working with influencers and why they should focus on attention retention, not audience size or CPMs.
If you’re not embracing native advertising, your content marketing strategy is obsolete
Chad Pollitt writes how the US has gotten so far behind other countries in native advertising technology – and who is to blame.
New research reveals Americans migrating to three social media platforms
New research reveals Americans are avoiding ads at record rates, buying up smart speakers, and migrating to three main social media platforms
4 Non-Marketing Skills You Need to Become a Better Marketer
Kerry Gorgone describes four ways professionals need to work with other departments to achieve company goals and become a better marketer
Why the marketing world is one big selfie
The marketing world is one big selfie. Well. It is. Let me tell you why.
How to Make Super Bowl Marketing Magic Last All Year Long
You might not have $6 million to run an ad during Super Bowl LI, but you can apply Super Bowl marketing lessons from scrappy brands all year long.
The new standards for strategy and social media success
The fundamentals of social media success may have nothing to do with your strategy, budget, or team you’ve assembled. Success begins with something deeper.
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