Archive for the ‘Marketing Strategy’ Category

Here is an inside view of the strategy behind the content and the role of each platform in a comprehensive plan.

With pressure on content and content monetization new platforms are emerging like Patreon & micro-payments. Exploring the controversy behind the idea

This case study shows how business success is found though leveraging profitable marketing niches.

How do the top brands keep close to their customers? Does value from your content come from traffic, or trust?

Want to have a little fun and find some marketing inspiration today? Here are 25 pearls of social media wisdom

New reports show that information density is causing competitive issues for even the best-known content creators on the web. Content shock is here.

The key to winning in the digital world is to turn data into value. That’s why ad agencies need to become software companies.

This article deals about the sales power of controversy and authenticity of your online presence in today’s outrage culture.

This new process to quantify content marketing success puts your company in the best position to create economic benefits from your marketing effort.

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