Case study: The most human commercial wins
The most human commercial ever? Lessons for the new marketing era.
Archive for the ‘Social Media and Sales’ Category
Why would somebody buy from you?
Who is buying from you? A better question is, why are they bying from you?
10 Digital marketing statistics that made me say WOW
Very exciting digital marketing statistics that will make you leap for joy.
The myth of 1000 true fans
Monetizing 1000 true fans sounds so easy, but it isn’t.
Why Your Content Isn’t King Any More
Content isn’t king and it hasn’t been for some time. There’s a new ruler in town.
The relationship between trust, thought leadership and real employees
Does thought leadership come from a brand, a person, or a little of both?
LinkedIn spam, Facebook ban, what’s happening to digital marketing?
LinkedIn spam is proliferating. Facebook is imploding (again). We look at the state of digital marketing on The Marketing Companion.
A world in crisis demands that marketers step up and take charge
It’s time for marketers to take charge in the face of long-term shifts in consumer needs.
What is the future of conferences and public speaking?
The future of conferences is uncertain as the coronavirus upends the business world. New research points to a probable scenario.
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