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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer

Marketers pontificate about “being more human.” But brands aren’t acting like human beings. They’re acting like grape lollipops.

U-Haul wants to make its customers famous and I love it.

It’s important to take a stand with your content, but what happens when you drive people away?

Social media policies are more important than ever. Is yours changing with the times?

My friend was ready to quit blogging. Is it the right time? Let’s take another look at the question.

The Uprising brought together 30 marketing thought leaders. And this is what happened next.

“Listen to our customers” is standard advice before launching any social media project but in some cases this is bad advice.

Great marketing builds emotion between your product and your audience. In fact that may be a key to survival in the digital world!

Experiential marketing is becoming an essential tactic. This post explains why, with seven examples.

Brand engagement isn’t happening. At least not like consumers want. But it could and it should if companies looked up to see the real world.
Mark Schaefer is the top-rated marketing and business keynote speaker at conferences all over the world.
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