Archive for the ‘Social Media best practices’ Category

My brand engagement fantasy: Hire a few real people.

Brand engagement isn’t happening. At least not like consumers want. But it could and it should if companies looked up to see the real world.

Perhaps your company’s branding strategy is YOU.

The most powerful branding strategy might be found in your own experiences and stories.

Twitter is not reality: The fatal flaw of influencer lists

Influencer lists are most often based on a Twitter feed, which is not very representative of anything.

Attention spans are not decreasing. We’re just too skippable.

Jim Kukral uses Major League Baseball as an example of how we need to be unskippable to gain the attention of today’s consumers.

Video everywhere: Exploring marketing ubiquity

Video everywhere is a new social strategy from Gatorade discussed on the Marketing Companion podcast.

What superhero is most like your social media marketing strategy?

Are you faster than a speeding Snapchat? More powerful than a YouTube apology? Craft Facebook posts in the blink of an eye? Which social media superhero are you?

Marketers must stop doing what people hate.

If you’re a fan of my book Marketing Rebellion: The Most Human Company Wins, you’ll know that I advocate a movement toward a human-centered approach to marketing. And the first […]