Social media and the forgotten business opportunity
Social media used to be about relationships. A look at the lost opportunity when we forget about this.
Archive for the ‘Social Media best practices’ Category
My most important lesson in business almost killed my blog
I was approaching my blog like Mr. Spock but I needed to be Captain Kirk. That made all the difference in the world!
Case study: Is the Procurement Department finally ready for social media?
Social media adoption in the supply chain has been slow. Until now. An inspirational case study.
What makes a blog tick? An insider’s guide to audience connection
Audience connection is important in a blog or any type of content. This analysis shows how a variety of content types connected.
What Social Media Can’t Do…
Too often businesses have unrealistic expectations of what social media is supposed to accomplish. Here’s a realistic view!
Social media case study: It’s not just a brand, it’s a buddy
Your most loyal customers don’t see you as a company. They see you as a friend? Hos can you use social media to make that friendship flourish?
7 social media lies the gurus want you to swallow
Many companies are piling onto the social web out of fear of being left behind. This post explores some critical thinking that is needed in this space
The Art of Opening Social Conversations
Are you unwittingly shutting the door on your customer social media conversations? Here’s a guide to help you find out!
Case study: IKEA launches social offer to drive sales
Offering customer “win-wins” is an important aspect of social media promotions, as this case study illustrates.
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