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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer
Follow these six questions and your social media strategy will become apparent
Should you encourage executives to tweet and post? Maybe not. The myth of the social c-suite

Media companies have been building valuable audiences on the back of the content they publish for years. What if you depended on out-sourced content?
We are entering a world of increasing marketing complexity as information density explodes. Here are 10 strategies to break through.
Is social media today really about connecting or has it become another form of advertising?
Social Media Explained will get you up to speed on social media fundamentals fast!
The Mirabeau case study: How a small family winery pulled off one of the greatest small businesses successes in YouTube history
An analysis of the surprise winner of the Super Bowl sweepstakes, marketing’s biggest prize
Without question, the model of organic social media reach is crumbling. When do you pull the trigger and pay for play?
Social media marketing has lagged in many regulated industries but this case study shows an impressive success
Mark Schaefer is the top-rated marketing and business keynote speaker at conferences all over the world.
Want to solve big marketing problems for a little bit of money? Sign up for an hour of Mark’s time and put your business on the fast-track.