Is there a place for social media in a boring business?
Does social media make sense for businesses that aren’t very social? The business case for social media and the boring business.
Archive for the ‘Social Media Strategy’ Category
Social selling and the social enterprise: From fantasy to reality
Many organizations are experiencing frustration with the concept of the “social enterprise.” On paper, the prospects seem so tantalizing, but when it comes to execution, very few companies have been […]
10 soul-grabbing brands that prove you don’t need SEO to succeed
Seth Godin says Google is making the Internet stupid. But these soul-grabbing brands prove otherwise.
The state of the nation on SEO, content strategy and earned media
Digital marketing expert Lee Odden discusses new approaches to SEO, content marketing and earned media for marketing in 2015
When social media marketing doesn’t work
In a world where “advertising” is a dirty word, maybe it’s time for a reality check. Sometimes social media marketing doesn’t work
Igniting Content: A Tale of Two Amazing Ads
#McDonalds and #AT&T invested in great storytelling but suboptimized their efforts when it came to igniting content
Beyond Content Shock: The defining trend of 2015 is Content Ignition
In an era of increasing information density, marketers must look toward content ignition as primary strategy
It may be time to drop your annual marketing strategy
How far can you really plan into the future? Perhaps your marketing strategy needs to be continuous.
Four ways social media impacts emotional branding
To build trust and loyalty with customers, we need to create a connection. Social media is ideal for this type of emotional branding.
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