Considering conversation as a marketing strategy
The customer conversation may hold the future to marketing success.
Archive for the ‘The Marketing Companion’ Category
How to connect to customers in the metaverse and beyond
Mathew Sweezey predicts how we will connect to customers in the coming metaverse age.
Marketing ideas for the boring brand
Is a boring brand the end of marketing possibility? Not necessarily.
Influence marketing state of the nation. Is it healthy to be an influencer?
Influence marketing and influencers are under attack. It’s time to assess the state of the nation with this strategy.
The truth about marketing, persuasion, and sales
Persuasion is at the heart of sales and marketing but how do maneuver in a world that doesn’t want to change its mind?
Marketing legend Sandy Carter riffs on Web3
Marketing legend Sandy Carter gives her take on Web3 and beyond.
The thunderous collision of civil activism and marketing
Civil activism and marketing make for uncomfortable yet unavoidable partners. Mark Schaefer and Brooke Sellas discuss this thunderous trend.
15 Popular Marketing Trends: Hot or Not?
On the new episode of The Marketing Companion, Mathew Sweezey and I tackle 15 popular marketing trends in 45 minutes. Going into a new year, we each weigh in on […]
The unexposed relationship between content, creativity and money
There is a weird relationship between creativity and money. In fact, it’s probably not what you think at all.
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