That photo? An explanation is coming, I promise. But first an observation. I always follow the deliberations at the annual Cannes Lions Festival. It’s an opulent, sun-drenched gathering of advertisers, […]
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The notion of breaking up big tech is picking up political momentum but it won’t work because deep down, people like things as they are.
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Company culture is key to business and marketing success. A new study tries to measure that factor, but is it real?
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Quality matters, but to achieve a high price, there are a lot of other marketing tricks in the book.
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Mukbang is a new trend demonstrating gluttonous behavior on video. So why not? Gluttony and other trends on The Marketing Companion!
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Woke washing is about to ruin true efforts to create meaningful marketing campaigns based on purpose.
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Fake news is in the news. But what does it have to do with your marketing department? Get ready.
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We are seeing the end of control show up in branding efforts everywhere. Here are three examples where customers are the marketers.
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As a professional writer, algorithms have hurt the author’s career while relationships have saved it.
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