Finding Your Edge in a World of Automated Content
Automated content isn’t a threat. It’s an opportunity. Great marketing isn’t about conformity, it’s about non-conformity. When everyone is boring, this is your chance to lead in a bold new way.
When intelligence becomes worthless, marketing artists will survive
Where can humanity transcend AI intelligence? Art will survive, suggesting that careers in the future might mean we become marketing artists interpreting the human experience.
From Work to What? Surviving the AI Utopia Narrative
Some futurists project we’re entering an age of AI Utopia where humans no longer work and can pursue their dreams. But a big question remains. What exactly will we do with all this free time?
How AI is creating a pandemic of dull (and what to do about it!)
Endless, repetitive AI content is creating a pandemic of dull. Our only hope is the genuine hope and emotional meaning that comes from the human spirit.
How frequent AI usage is leading to cognitive decline
Early research shows reliance on AI can lead to cognitive decline. Is this the future of humanity or returning us to humanity?
Dear [FIRST_NAME]: Why Personalized Marketing Still Feels Like Spam
A round-up post with short observations on personalized marketing, virtual reality, and companies run by AI.
It’s time to discern the role of humans in an AI world
Perhaps the biggest question in business is the changing role of humans in an AI world. Mark Schaefer points to six truths that help predict the human role in our AI marketing future.
A mind-bending demonstration of AI and NotebookLM
NotebookLM has captured the imaginations of an overwhelmed tech community. But it’s more than capturing notes and wading through documents. Mark Schaefer asks it to give it an audio review of his new book, with mind-bending results.
How to talk to your children about social media and AI
Figuring out how to talk to your children about social media is difficult and emotional. In this episode of The Marketing Companion, Mark Schaefer and Paul Roetzer talk about a new tool to help, and more.
A Prediction: The Fourth Marketing Rebellion
In 2019, Mark Schaefer predicted a fourth marketing rebellion. Evidence shows it might be here.