Considering conversation as a marketing strategy
The customer conversation may hold the future to marketing success.
New AI application enables conversations with the dead. Sort of.
A new A.I. project enables realistic conversations with the dead. Will this help or hurt humanity?
Is Live Commerce the next big social media mega-trend?
Could Live Commerce be the next big social media mega-trend?
Does TikTok’s new service promote inequality?
Video resumes might seem like a good idea except when you think through the implications for inequality.
“Revenge travel” takes customers out of the loop
Have you heard of revenge travel? It might explain weird consumer trends right now.
The newly emerging relevance of Snapchat
Snapchat has made all the right moves. Until now.
What are the top marketing jobs and job skills post-COVID?
The pandemic has changed the world and marketing jobs along with it. What’s next for marketing employment?
Cancel culture and the rapid escalation of purpose-driven marketing
Purpose-driven marketing is among the hottest topics right now and it is entering a new phase of urgency.
How to fix marketing NOW with Raja Rajamannar
MasterCard CMO Raja Rajamannar is stirring up the marketing world and he brings his vision to The Marketing Companion.
Dissecting 10 mind-blowing Gen Z trends
Gen Z trends are shaping commerce and culture. Here are 10 to consider.