Woke Washing: How purpose driven marketing is being hijacked
Woke washing is about to ruin true efforts to create meaningful marketing campaigns based on purpose.
Posts Tagged ‘ethics’
The impact of fake news on your marketing department
Fake news is in the news. But what does it have to do with your marketing department? Get ready.
Being normal is not a point of differentiation
A point of differentiation has to be something better than just being normal and correcting past mistakes.
Facebook has no moral compass
Another controvery from Facebook. This seems to be nothing surprising if you conclude that Facebook has no moral compass.
Why did Nike do what they did?
Nike rocked the world with a controversial and divisive marketing campaign. But research shows that may be doing exactly the right thing.
Is Facebook good for the world?
Facebook is creating something unique and powerful. It is a technology and a community that the world has never seen. But is Facebook good for the world?
The Brand Stand: Should your company put social issues ahead of profit?
The business news has been dominated about companies pivoting to take s stand on social issues, and even political issues. Is it time for you to take a brand stand?
Marketing addiction. Is this the goal, or is this the problem?
Getting people “addicted” to a product seems like an aspirational marketing goal but now it’s actually happening in some cases. Is marketing addiction the solution or the problem?
The Facebook Congressional Hearings were more disturbing than you realize
The Facebook Congressional Hearings were more than an inquiry into troubling ads and privacy. It demonstrated a shocking lack of understanding of tech that will eventually threaten national security.
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